SMALL BUSINESS CEO Resources and Knowledge for the Small Business CEO Tue, 18 Aug 2015 07:00:52 +0000 en-US hourly 1 Loan or Line of Credit? 7 Key Differences you Need to Know Mon, 17 Aug 2015 16:06:08 +0000 There are several key differences between a loan and a line of credit (LOC). Differences you need to go before putting yourself at the mercy of a bank loan manager or outside lender.

Business loans

1. A loan is a one time deal

Once a loan is paid off, you have to reapply again if you need a cash-infusion in the future. A line of credit is always there to be drawn upon as needed, provided you keep it in good standing.

2. Loans are largely based on needs

When you need cash, you head to the bank or other creditor and apply.…

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5 Easy Ways To Find Potential Customers On Twitter Fri, 14 Aug 2015 11:27:56 +0000 Do you need more customers? Despite being 9 years old and having 316 million active users, Twitter is still a mystery for business owners. Most still can not grasp how to navigate through the noise and find their target audience. What makes Twitter a great place for any business is the ability to search status updates and user bios based on keywords.

Twitter marketing balloons

The following 5 methods will teach you how to find new leads and potential customers for your business on Twitter today.

1. Search For Your Name

Take the time search your business’s name on Twitter. The result? You may find a number of unbiased tweets regarding your company’s products and services.…

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Lights, Camera, Action: Set Up a Home Video Studio on a Shoestring Thu, 13 Aug 2015 15:12:23 +0000 If you want to get into shooting YouTube videos, one problem you might run into is the perfect setting. Professionals have a studio, but you can’t afford that. Some YouTube content creators set up and tear down sets every day. You don’t want to do that. Here’s a compromise: why not dedicate a spare room in your home or apartment for video shoots? Here’s how to pull it off.

Home video recording

Get a Good Set Of Lights

A 3-point lighting system is pretty much standard. That’s the minimum you want to use. Ideally, you’ll go with four-point lighting, which gives you an extra back light and better control over shadows.…

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Investing your Capital for Maximum Business Growth Wed, 12 Aug 2015 11:12:31 +0000 Growth should be a core part of the business plan of any organization serious about success. Whatever its size, a business should always be thinking about the future in order to stay relevant and competitive, and the future should always include a vision of growth.

Small business investing

This is a particular challenge for small businesses, which always run the risk of not growing beyond the size they were when they started up, and stagnating as a result. There are many examples however, of small businesses that bucked this trend and achieved remarkable growth against the odds.

Investment is critical to growth and small business owners must understand how various aspects of investment work.…

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3 Tips for Marketing to Low-Income Audiences Tue, 11 Aug 2015 12:27:57 +0000 Depending on the type of product or service you sell as a business, you likely have at least a small portion of your target audience that falls under the category of “low-income”, whether this is due to being unemployed, underemployed, or suffering an illness or injury that hinders work. However, just because your product or service is best suited for people in a lower income bracket doesn’t mean that you will have less success than those with products or services targeted at a higher income bracket.

Walmart Ad Match and Coupons at Checkout

It does mean, however, that you may have to market yourself differently in order to find the success you need with a low-income audience.…

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Choosing the Right Hosting for Your SME Tue, 11 Aug 2015 03:49:51 +0000 Having an online presence is vital in the digital age, and with the advent of content management systems such as WordPress getting your company’s website up and running is easier than ever before. There is, however, one part of the process that can leave business owners frustrated and confused – hosting.

Web servers

So, what is hosting?

Hosting is the process needed to get your beautiful new website out to a wider audience. Without a hosting account your site simply would not have a place on the web. In theory you could host your website from your own computer, but in reality this isn’t at all practical.…

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5 Do’s and Don’ts of Professional Office Etiquette (Hopefully you’re Not a Number 5!) Mon, 10 Aug 2015 10:28:47 +0000 Though most of us are adults, it’s sometimes easy to forget the basics of establishing and maintaining good relationships with the people we work with.

Annoying businessman

Following are 5 do’s and don’ts of inter-office etiquette that everyone should know already, but which are often neglected:

1. Do: Show appreciation to coworkers and management.

Naturally, when someone does something kind for you, you need to say thank you. Failure to do so will result in you looking unappreciative, arrogant, narcissistic, or all the above!

For instance, if someone drops some documents you printed off on their way by your desk, make sure to thank them.…

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Tips For a Productive Working Environment Fri, 07 Aug 2015 08:28:22 +0000 Your workspace environment can have a major impact on your overall productivity and motivation. Let’s face it, a drab and cold feeling office isn’t going to fill you with joy is it? Just a few simple changes can give your office an overhaul and create a warm and welcoming environment.

Tidy and clean office

If you’re a small business, then you want to make a solid first impression on potential clients and visitors, your space can tell a thousand words! You don’t need a huge budget to create a pleasing environment, just check out these top tips as a starting point:

1. A fresh lick of paint

Whether you’re moving into new offices or trying to jazz up your existing workspace then a fresh coat of paint is always number one on the list.…

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Intelligent Insights to Ignite Positive Change for Your Business Thu, 06 Aug 2015 17:08:26 +0000 Brought to you by Spark Business® from Capital One®

Whether you’re breaking into new industries, creating services within a community, or carving a niche out of an existing market, as a modern entrepreneur, you’re set on exceeding expectations on all fronts. Part of getting to that place is sourcing helpful insights that work to demystify small business, and in turn, lead to positive change.

Spark Business IQ by Spark Business® from Capital One® aims to keep business owners inspired and on the path towards growth and improved financial management through news, tips, tools, and business stories.

Visit Spark Business IQ to help ignite positive change for your business today.…

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How MOOC s are Changing the Way we Do Corporate Education Thu, 06 Aug 2015 08:36:48 +0000 Remember when everyone thought the Massive Open Online Course (MOOC) would be the future of higher education as we know it? Yeah, that was only 2012. In recent years, the popularity of the MOOC has dramatically decreased. Yet inversely, the number of high profile research institutions that have presented these courses has steadily risen. As eighteen year olds continue to opt for more traditional means of education, there is room for the MOOC to make major waves in the world of corporate training and education.

Professor using MOOC

The Educational Landscape

Unless you live under a rock, you’ve realized that the cost of education has skyrocketed.…

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