SMALL BUSINESS CEO http://www.smbceo.com Resources and Knowledge for the Small Business CEO Mon, 03 Aug 2015 07:58:24 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 Consulting Advice for your Startup http://www.smbceo.com/2015/08/03/consulting-advice-for-your-startup/ http://www.smbceo.com/2015/08/03/consulting-advice-for-your-startup/#comments Mon, 03 Aug 2015 07:33:50 +0000 http://www.smbceo.com/?p=7882 Startup companies typically have a high amount of energy, which they need to grow into something that is viable as a business. Taking it to the next level isn’t always easy, though. Read on for advice on how to organize leadership, manage projects, and develop tools that help startups succeed.

Entering Startup

photo credit: Mike / Flickr

Organizational Management

Your startup’s leadership team is the strength that holds your entity together, so how you organize your leadership team is important. Building a leadership team involves inspiration, motivation, goal championing, and efficiency.

For a business to succeed, you typically need the right people to hold the right positions.…

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5 Considerations to Make When Your Stock Falls http://www.smbceo.com/2015/08/02/5-considerations-to-make-when-your-stock-falls/ http://www.smbceo.com/2015/08/02/5-considerations-to-make-when-your-stock-falls/#comments Mon, 03 Aug 2015 04:19:59 +0000 http://www.smbceo.com/?p=7879 Investing in the stock market can be an incredibly rewarding, and dangerous, game. Many investors are successful in turning a profit every year due, in part, to their choices when deciding whether to keep or sell stock. When you have invested in a stock and it drops, you may be considering whether or not to sell. Included here are a few tips to consider when your stocks fall.

Falling stock prices

Weakness in the Market

When your stocks fall, it is crucial to keep in mind whether the problem is the specific company, or the stock market overall. Weakness in the stock market is never a good reason to sell, as stocks are always prone to rises and falls.…

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Office Rebranding: 7 Personalization Tips to Make Your Space Your Own http://www.smbceo.com/2015/08/01/office-rebranding-7-personalization-tips-to-make-your-space-your-own/ http://www.smbceo.com/2015/08/01/office-rebranding-7-personalization-tips-to-make-your-space-your-own/#comments Sat, 01 Aug 2015 20:00:47 +0000 http://www.smbceo.com/?p=7872 It seems that nine out of 10 offices look exactly the same: gray cubes, white walls, fluorescent lighting, and dull, dreary-eyed workers. While this uniformity may be the cheapest décor option, it certainly doesn’t inspire your workers to be better — or entice prospective clients to buy your products. What you need to rebrand your frumpy office interiors with a bright new style that encourages everyone to feel better and work harder.

Office rebranding

Here are seven tips to claim your company’s office space with inviting decoration.

1. Develop a Theme

Your corporate brand didn’t come together in a single afternoon — it took weeks of brainstorming to develop a meaningful message and attractive logos to go with it.…

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Here’s What You Need to Know About Trademarking Your Company Name http://www.smbceo.com/2015/08/01/heres-what-you-need-to-know-about-trademarking-your-company-name/ http://www.smbceo.com/2015/08/01/heres-what-you-need-to-know-about-trademarking-your-company-name/#comments Sat, 01 Aug 2015 18:43:37 +0000 http://www.smbceo.com/?p=7871 If you’re a small business owner or entrepreneur, you probably don’t need to be told how important it is to protect your company name and logo. The hit to your business if some other company started using your name or logo could be substantial. Trademarking your company’s name and logo is one of the best things you can do to protect your intellectual property from infringement.

Brand

You can use the trademark (TM) logo without having a registered trademark, but registering your mark is what gives you the right to take intellectual property infringers to court. You should trademark your company’s name at the same time as or soon after you file for incorporation.…

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Effective Leadership Makes an Impact http://www.smbceo.com/2015/08/01/effective-leadership-makes-an-impact/ http://www.smbceo.com/2015/08/01/effective-leadership-makes-an-impact/#comments Sat, 01 Aug 2015 17:52:40 +0000 http://www.smbceo.com/?p=7864 Few things can impact a company as greatly as effective leadership. When executives and other management level personnel show tremendous dedication to an organization, the rank and file employees notice. Productivity can be enhanced, morale can be increased, and the employee satisfaction can be substantially higher.

Effective leadership

Leadership has a way of trickling down from the CEO throughout the entire organization. Ian Mackechnie Amscot Financial CEO utilizes effective leadership practices to serve as a viable example for everyone at the company, which pays off in several ways with every employee.

Slow Growth

One aspect of leadership that has the possibility of backfiring is growth.…

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5 Things to Remember in Dominating Long Tail Keywords http://www.smbceo.com/2015/08/01/5-things-to-remember-in-dominating-long-tail-keywords/ http://www.smbceo.com/2015/08/01/5-things-to-remember-in-dominating-long-tail-keywords/#comments Sat, 01 Aug 2015 16:22:27 +0000 http://www.smbceo.com/?p=7865 For any person who is focusing on SEO campaigns for a business, it is essential to know about long tail keywords. Long tail keywords can be the difference between a successful business website, and one that nobody visits. They are especially important for people running small businesses, as you don’t have some large team handling your SEO efforts.

SEO

If you are using long tail keywords in your SEO strategy (and you should be), here are 5 things that you should remember to help you dominate the competition.

1. Stay Focused on Your Subject

The point of a long tail keyword is to find a phrase that people are searching for a lot, but not one that every other company is also going after.…

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Knowing your Rights as a Contract Worker http://www.smbceo.com/2015/07/31/knowing-your-rights-as-a-contract-worker/ http://www.smbceo.com/2015/07/31/knowing-your-rights-as-a-contract-worker/#comments Sat, 01 Aug 2015 01:32:45 +0000 http://www.smbceo.com/?p=7861 Although the law is fairly clear on the standards that employees should expect in the workplace, the situation for contract workers can be a lot more confusing, with some assuming that they have no rights at all. In fact, there are a number of laws in place aimed at providing you with safe working conditions, and if something goes wrong because one of them is breached, you could well be entitled to take action.

Busy contract worker

Knowing where you stand is the first step to protecting yourself and those around you and making sure you’re treated with the respect you deserve.

Risk awareness

At first glance, some workplaces seem so much safer than others that it’s hard to imagine accidents happening there.

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Things you Need When you Start your First Business http://www.smbceo.com/2015/07/29/things-you-need-when-you-start-your-first-business/ http://www.smbceo.com/2015/07/29/things-you-need-when-you-start-your-first-business/#comments Thu, 30 Jul 2015 02:00:02 +0000 http://www.smbceo.com/?p=7847 Starting your first business is an exciting time. Being your own boss, taking crucial decisions, and creating a vision for your new venture is something you will learn to truly appreciate as your business grows. However, breaking out with a new business is certainly not easy, so here are some tips to guide you on your first business journey.

Co-founders

Do you have a plan?

You may have a brilliant business idea, but do you have plan? You need to know how you are going to achieve your idea. For this, you will require a business plan and strategy detailing the various stages and strands of how you aim to promote, deliver, and achieve your targets.

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Strategies to Shop Around for Bargains Online http://www.smbceo.com/2015/07/29/strategies-to-shop-around-for-bargains-online/ http://www.smbceo.com/2015/07/29/strategies-to-shop-around-for-bargains-online/#comments Wed, 29 Jul 2015 14:57:56 +0000 http://www.smbceo.com/?p=7849 Shopping for bargains online can save your business a lot of time and money on the products that your employees use most, as well as new and exciting ones. Here are some tips for finding the best bargains online.

Shopping for business needs online

Sort by discount

When you do a search for an item at some major retailers, you can select to only see products that are discounted a certain percentage. This allows you to find the most marked down merchandise quickly and easily.

Deals of the day

Major online retailers often have a deal of the day. It can be a good idea to check this out since the discounts can be steep.…

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How to Deal with the Downsides of Working from Home http://www.smbceo.com/2015/07/29/how-to-deal-with-the-downsides-of-working-from-home/ http://www.smbceo.com/2015/07/29/how-to-deal-with-the-downsides-of-working-from-home/#comments Wed, 29 Jul 2015 05:45:02 +0000 http://www.smbceo.com/?p=7848 The advent of the internet has spawned a whole host of modern businesses, the demands of which are no longer restricted to the boundaries of the office. For tiny startups with only one or two employees, this makes perfect sense.

Work from home

With the introduction of flexitime, the development of communication tools such as Skype, and the understanding that digital business can effectively be conducted from anywhere in the world, more entrepreneurs are working from home than ever before: a home office drastically cuts down on the overheads of a bricks-and-mortar workspace, and allows for much more flexibility with hours and working habits than a traditional office workspace.…

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