Beyond The Brand: How To Build An Appealing Image For Your Company

There are more businesses entering the marketplace than ever before nowadays, meaning it is more important than ever for your brand to stand out from the crowd. Building a strong company image is essential in differentiating your offerings from your competitors and making sure that your business is recognisable in today’s ever-crowded markets both online and offline.

Marketing team discussing brand building strategy

Before you start building your company image, however, first you need to put a strategy in place for your new branding. It’s important that you take some time to consider who your customer is, what your goals are and what your brand persona will be.…

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5 Investments for Bouncing Back in 2021

Last year was tough for small businesses. But most are bouncing back to normal operations gradually. If your business was adversely affected by the effects of the pandemic, do not worry. There is still hope for you. You can try out several other investments in 2021 and get back your lost glory.

Investing your money

Here are the top five investments to help you bounce back.

Invest in Real Estate

No doubt that the real estate business continues to grow stronger and better each day. People will always look for houses since this is a basic need.

The best way to benefit from the real estate industry is by checking out various investment options.…

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The Importance of a Professional-Looking Website in Business

Business is all about image. It always has been and always will be. It is the way of the world that people wish to deal with successful organisations and in this digital world we live in, your website is your digital shop window.

Web design

Image Source: Freepik

The first introduction to you and your business is usually your website. If the user finds it hard to navigate or the pages load slowly, that will likely lead to moving on to the new potential provider, making a mental note never to bother returning.

Times are Changing

Not too long ago, a potential customer might first hear about you from a brochure or radio advertisement.…

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Your Small Business Will Need These Tools When Growing to the Next Level

Believe it or not, some entrepreneurs want to start small and stay small. They have no intention of growing beyond their current level. They like things just the way they are because it is familiar and something they can manage. They have no plans for the business to continue after they leave it.

Brewery small business

photo credit: ELEVATE / Pexels

They started the business for a specific reason such as the following:

  • They lost their company job and had to support a family
  • They inherited the business
  • They needed to push themselves to see if they could be successful on their own
  • They had a particular passion for a specific thing

All of these are valid reasons to start a business.…

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A Comprehensive Overview of Fulfillment by Amazon

Fulfillment by Amazon, precisely known as FBA, is a storage and shipping service offered by Amazon on behalf of sellers. As a seller, all you have to do is send your products to Amazon’s Fulfillment Centers.

Fulfillment by Amazon (FBA) team

photo credit: South Carolina State Library / Flickr

Amazon then takes over picking, packaging, storage, and sending it to the respective buyer. It is also the work of Amazon to take care of post-sale services such as returns, refunds, and customer service.

As a business owner, this could sound like a good plan for your business, especially if you are operating an e-commerce business. So, is Amazon FBA worth it?…

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Impressing Business Partners & Clients

The economy is competitive. With the restrictions, turmoil, and economic hold-back, companies of all kinds need to get back to work. So many different businesses need new business partners and a growing number of clients.

Meeting with business partners

photo credit: August de Richelieu / Pexels

Whatever you’re involved in, every manager and owner needs to be on their toes to cultivate an environment to attract investors, skilled partners and employees, and happy clients. To do this, you’ll need to impress the people you want to do business with.

Here are some tips on how to satisfy everyone you’re involved with while getting the best deal for your company.…

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What you Should Consider Before Investing in a Rental Property

The passive income that a rental property offers makes it a very appealing investment for many. However, before choosing to invest in any rental property, it is important to determine whether that property is profitable on its own and how profitable it is when compared to what other rental properties have to offer.

Rental property investing

In this article, we will look at different measures that present the profitability of rental properties, how to calculate them, and the factors that affect each measure.

To get a full picture of what a rental property has to offer, an investor should start by estimating the net operating income the property would generate.…

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What to Consider When Hiring an Effective EOR for Global Team Expansion

As the business world grows more and more competitive, companies are starting to adopt new strategies to keep their businesses afloat. For many large firms, one of these alternative strategies is to expand their global reach.

Hiring using Employee of Record (EOR) service

Many companies appoint EOR services to handle global operations successfully, but many challenges come with such a monumental task.

By understanding the role of Employer of Record or EOR, businesses can make an educated decision about whether they should be hiring them.

Here are some tips for managers and senior leaders to effectively pick the best service.

What can an EOR do for You?

Using a global Employer of Record guarantees that all your banking, insurance, taxes, human resources, facilities, and contract terms are fulfilled.…

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3 Types of Tech That Can Reduce Business Costs

Keeping costs low is an important way to minimize waste and increase profitability. When you’re running a small business, it’s vital to make the most of your budget. By reducing overheads where you can, you’ll be able to invest more resources in other critical areas and generate higher profits. Fortunately, technology makes it easy to minimize business expenditure.

Cloud tech cuts costs

photo credit: Pixabay

To find out how you can drastically reduce your outgoings, take a look at these three types of tech that can reduce business costs now:

1. Cloud Storage

Switching to the cloud means you won’t have to rely on physical servers to host applications, store data or run platforms.…

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How to Find the Right Final Expense Insurance for Your Aging Parents?

The final insurance policy covers the financial needs of you and your family after your parents pass away. It will help you prepare for the passing away of your parents financially.

Insurance for seniors

Funeral expenses can be as high as $8,000. For many families, it is not a manageable amount. And, if your parents were a caretaker to your child while you were working, it can add another financial burden on you.

For securing you and your family from the unforeseen financial crisis, it’s wise to have an insurance policy for your parents. Gary P. Cubeta from Insurance for Final Expenses suggests some of the best final expense insurance options you can choose for your parents.…

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