Maximize the benefits of your PPC marketing

With a limited marketing budget, every dollar spent needs to deliver a return. Many marketers are using PPC (pay per click) as a way to track the results from their online ads, ensuring they can increase the effectiveness of their communications as well as their spending.

PPC marketing

Facebook is, without a doubt, the most popular platform for PPC advertising. While Twitter has the same capabilities, it is claimed that engagement up to 7 times higher on FB. In the end, where you choose to advertise will depend on the audience you’re aiming to attract: Linkedin, though not as popular as GoogleAds or Facebook, is aimed at a highly specific market, so may be the right choice depending on your service or product.…

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Video Calling Apps You Can Use to Make Virtual Calls From China Besides Skype

Without a doubt, video conferencing apps have reaped big in this COVID-19 pandemic era. Why? Because a significant percentage of employees have been forced by social distancing circumstances to work from home. Same can be said of VPN apps, and if you are yet to find a reliable VPN, read about Astrill China eligibility.

Video calling apps

Video conferencing apps have bridged the communication gap between companies/organization management and employees.

For those in China, or with clients in China, there is always the uncertainty of some apps being banned for various reasons. China is known for its strong internet policies and restrictions, which change from time to time.…

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Choosing a SEO Plan for Your SME: 10 Things to Consider

On this blog, we will look at the 10 best SEO tips for choosing your SEO plan for your SME.

SEO planning

photo credit: Fauxels /Pexels

Running an organization is a hard task. You might have a stable flow of truly remaining patrons, but we constantly want to make assured we have a group of new people.

Maintaining your website update can be a tough task, too. And your SEO might want a serious upgrade or maybe you have never done much with it at all, thinking it was too challenging or too costly.

Fortunately for you, you are not alone.

If you are experiencing trouble with your current SEO campaign, we are here for you, too!…

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Six Reasons Why Retail Stores Should Sell Gift Cards

Did you know that gift cards can help small businesses, such as retail stores? Gift cards are among the most common gifts for people of all ages, especially during birthdays, anniversaries, baby showers, and other occasions outside the holiday season. The giver can feel secure about their gifts and allow the recipient to choose what they want to buy out of the gift cards.

Retail gift cards

photo credit: LaniElderts / Flickr

Many retail stores today take advantage of gift cards to level up the experience of both the giver and the recipient. Today, you’ll find out the reasons why it’s a great idea to sell gift cards.…

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5 Nuggets of Wisdom From Wilbert Wynnberg to Aspiring Entrepreneurs

There’s a common saying that “Nothing worth having ever comes easy”, and entrepreneurship takes that to the extreme.

Busy entrepreneur solving problems

Unlike what’s shown on social media, entrepreneurship is not all about the supercars, luxury brands, and vacations in exotic locations. Entrepreneurs spend years, maybe even decades of their lives starting and building their business, and even so, can still fail and be left with nothing at any point of time.

Of course, it is extremely rewarding to endure the hardships and emerge as a successful entrepreneur who has made an impact on others’ lives.

Wilbert Wynnberg is a Serial Entrepreneur, International Speaker and 4x Bestselling Author.…

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How to Use People Search Engines to Find Anyone

Want to find someone, but you don’t have that person’s information except the name and city they live in?

Well, this is where people’s search engines can help you out. People search sites are beneficial when it comes to finding information about a specific person online.

People search engines

But there are not too many people who are aware of what people search engine is and how it works. If the same goes for you, I will talk about using people’s search engines to find anyone in this article.

So here we go:

What are people’s search engines?

People search engines are an online information broker.…

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Essay Writing Tricks That Will Make Writing Assignments a Breeze!

Every student groans when assigned to write an essay. Essays are tedious to write because you have to do so much work. In today’s day and age, there is so much to do and so many distractions that there are a ton of things that you’d rather do than completing boring schoolwork. But essay writing is an important skill to have. It pays off when you put in college applications, are pursuing higher studies, or even working in a large company.

Writing for assignment

photo credit: Pixabay

So how do you drag yourself out of bed to bash out a fantastic essay? Let’s find out!…

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Business Insurance Benefits for Small Business Owners

As a small business owner, it is vital that you ensure your business is protected in different ways – this protection should extend further across the business as a whole including you and your employees. One simple way of protecting your business is that of business insurance which is simple and affordable to purchase for any size of company. As a small business, you are more at risk and therefore require some form of protection.

Business insurance protection

photo credit: TheDigitalWay / Pixabay

Depending on what line of work your business is in, at times, it can actually be a legal requirement to purchase insurance cover.…

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7 Tips To Make Your Construction Business A Success

Whether you’re a contractor who’s decided this year, you’re going to try and go it alone, or you’re a small construction business owner looking to take your business to the next level, it can be hard to know how to stand out from the competition.

Construction worker on the job

Construction is quite a competitive business now, with plenty of options for customers to choose from, so how do you stand out from the crowd? We’ve got 7 simple tips to help you make your construction business a success. What are you waiting for?

1. Put Your Customers First

Ultimately, the reason you’re in business at all is thanks to your customers.…

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Foolproof Your Content: The Best Proofreading Software All Small Businesses Should Use

According to Grammarly, they have 30 million active users who use their automated proofreading software.

However, that’s one of the only software options out there that you can use for proofreading your emails, documents, or posts.

But what is the best proofreading software? Keep reading to find out!

Proofreading using software

Grammarly

As we mentioned earlier, Grammarly has millions of users, making it one of the most popular automated proofreading software.

One of the reasons so many people like it is because it’s so easy to use. It’s designed well for people who aren’t used to using these kinds of software. However, it can easily catch all of your grammar and spelling errors.…

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