How to Make Your Business Popular Online

When it comes to running a business successfully these days, you have to have a strong online presence. Maybe, in the past, having a great ad campaign on billboards and mailed out to customers was enough, but now, having a great website and a strong social media presence makes a huge difference.

Whether you’re a dropshipping company that’s always working with wholesalers, or an eco-friendly forward-thinking ecommerce shopping business, you need to get noticed online. And if you aren’t sure how to do this, or you want to revamp your efforts and get your business’s name on the map, you have to use the right strategies.…

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Snail Mail Or Email: The Benefits Of Hand-Delivered Correspondence

Since the beginning of time, people have developed and honed their ability to communicate with each other in written form. Those early pictures and symbols etched in stone developed into a readable alphabet which later turned into writing on early forms of paper. Now, people have many ways to communicate. Whether it be via a postal service or by email, mail is often one of the main ways people stay connected with the outside world.

Air mail deliveries

There are, however, some notable advantages to sending and receiving a hand-delivered piece of mail.

Time-Honored Tradition

Receiving the mail on a daily basis has often been the highlight of the day for many since the days even before the Pony Express.…

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How to Pitch Your New Business Perfectly

There’s no denying we’re operating in a challenging business climate. Competition is healthy, but to stand out from the crowd and nail new business opportunities, you’ve got to do your homework.

Negotiating with new business client

Understanding your own business inside out is only half of the battle —you’ve also got to demonstrate that you have a thorough appreciation of those you want to work with too.

The good news is that in the digital age, it’s much easier to do your research than previously, thanks to the convenient tools and websites we now have at our fingertips.

Research your pitching prospect

When you’re looking for information about the people you’re pitching to, Google is your best friend.…

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4 Risks All Workers Are Most Frequently Exposed to Working in Construction

America’s landscape is changing. While natural disasters are partially responsible for the transformations taking place, manmade alterations are primary factors here as well. New homes and commercial buildings are continually going up across the nation. Though progress is necessary, it often comes at a price for those on the ground fostering those construction projects.

4 common dangers faced by construction workers in Philly

Looking at the Numbers

According to a 2016 report from OSHA, the Occupational Safety and Health Administration, more than 20 percent of that year’s private-sector worker fatalities occurred in the construction industry. In other words, about one in five work-related deaths was the result of a construction site hazard during that year.…

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How to Get a Corporate Venture Capitalist to Invest in Your Innovation

After years of hesitation, corporations are entering the world of venture capitalism. Their contributions are increasing steadily with the number of active corporate investors tripling from 2011 to 2016. In fact, 75 of the Fortune 100 companies are now participating in venture capital investing. These businesses come from all different sectors. Corporate venture capital (CVC) branches have been established in companies from Google and Qualcomm to Johnson & Johnson.

Securing Corporate Venture Capital funding

This is an attractive opportunity for large corporations, as they can supply this CVC funding in order to support the development of advanced technologies for use in their operations, or to help build a strong company for their portfolio with hopes that it may be acquired.…

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Side Hustles to Help Meet Debt Payments and Get Out of Debt

Debt relief is more than just controlling your spending – finding ways to further improve your income can be just as important. A recent survey has found that the average American with a secondary source of income earns about $8,000 extra per year. In light of a ValuePenguin survey that found the average American household carrying a debt of $5,700, this means the average income from side hustles is significantly more than what you’d need to pay off the average debt.

Online shop as a side hustle

Engaging in a side hustle doesn’t just make it possible to get out of debt faster; it can also bring other additional benefits.…

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4 Skills Entrepreneurs Must Cultivate

Entrepreneurs are those who ideate, design, implement, and launch a business. Being an entrepreneur isn’t for everyone, but those looking to take the leap would benefit from working to develop a set of skills that can help them succeed. Here are four skills all entrepreneurs must cultivate.

Entrepreneur managing factory

photo credit: Bernard Goldbach / Flickr

Discipline

Discipline is a form of training, whether mental or physical, that one uses in pursuit of a goal or mission. There is usually nothing flashy about discipline — it is a steady progress, often unremarked, day after day. Discipline is doing something even though you don’t feel like it or when the reward is so far down the road that it’s hard to rely on as a motivator.…

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How Small Business Owners can Use Online Writing Services to Build Their Personal Brand

Roy Spence rightly said that what you stand for matters more than what you sell. Every organization has a brand identity. If you don’t give it much attention, then it will be a lame one; but every company is inevitably going to have a personality. Therefore, it is essential that you build on that brand because how people think of companies is very similar to how they feel about people. People perceive brands as good, bad, elegant, or old-fashioned, depending upon the nature of service or products that those companies provide.

Personal brand buliding

We first judge people on their looks, their qualities, virtues, and everything else comes later.…

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3 Tips For Protecting Your Small Business When Going Through a Divorce

While running a business in and of itself can be challenging, this task can become even more difficult if you have personal issues that are bleeding over into your professional life. Although you might try your best to keep things separated, big personal issues are bound to creep into your business life on occasion.

Divorcing small business owners

One of those occasions where there’s likely to be some overlap is a divorce. But not only could this make this messy with your business, but it could also cause irreparable damage if you’re not careful.

So to help ensure that this doesn’t happen to you, here are three tips for protecting your small business when going through a divorce.…

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Intranet Tools Are a Secret Weapon For Employee Retention in Healthcare

In an economy where it is no longer necessary for workers to stay with a single organization for their entire career, employee retention is an issue that has dogged many high performance, high-pressure sectors like finance and business — but the problem is probably most stark in the case of the healthcare industry. The average turnover rate for new employees in healthcare rose to 14.7% in 2017, a number that represents a staggering amount of lost time and money for large healthcare organizations that may need to train hundreds of new workers every year.

Healthcare workers analyzing

Although there are many factors driving low employee retention, research on the subject has found that in many cases it comes down to the employee’s sense of connection and integration into the organization as a whole.…

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