5 Clever Ways to Build Brand Awareness with a Personalized Binder

Binders are a versatile and highly cost-effective way to raise awareness for your brand. A well-designed binder provides more information in one place than virtually any other print marketing material. Its tangibility helps clients focus and retain information. And a binder is easier to keep track of than a stack of loose papers.

Businesswoman holding personalized binder stationery

As with any marketing material, you’ll need a strategy for when and how to use your binders to maximize their effectiveness. You can build brand awareness with these 5 clever uses for your binder.

1. Engage clients’ imaginations

Binders come in a wide variety of manufacturing materials that can be customized with different stock colors, imprint methods, and coatings.…

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4 Simple SEO Tips for Physical Businesses

There are thousands of online businesses that require certain marketing tactics to bring them customers and attention. However, if you’re a business that deals only with physical customers – such as a law firm, dental office, real estate agency, or medical clinic – it’s important to use tactics that work on a local level.

Physical store SEO

You should be employing certain local SEO tactics that appeal to those in your area. Marketing to the online masses will be a waste of time and money since only a fraction of those who see your ads will be near your business. If you’re looking to target the right customers and increase business, here are some local SEO strategies you have to try.…

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7 Most Popular Products to Sell Online Right Now

Sometimes, no matter how unique a product you’re offering on your online store, it just won’t appeal to the general public as you had hoped it would. When this happens, it might be hard to convince other people to look into your online store and see if they can find something that calls out to them. So why not start off by offering products that people are actually looking for in order to gain their attention?

Oculus VR

Here are 7 of the most popular products that you can sell online right now.

1. Wireless Chargers

Wireless charger

With mobile phone companies gradually producing more and more phones that are capable of charging without wires, the demand for wireless chargers have gone up.…

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3 Main Advantages of Disposable Linens for Your Business

Many care homes, food production and serving facilities and hospitals, among other enterprises and institutions, are now using disposable linens rather than the traditional fabric varieties. Single-use items, like disposable aprons and gloves, or soluble laundry bags, are becoming more and more commonplace as businesses catch on to the advantages they offer.

Chef wearing disposable apron

Let’s take a quick look at the main advantages of swapping over to disposable linens.

1. Disposable linens can save a lot of time

If clothing, protective equipment and hygiene appliances are disposable, it saves a lot of time on laundry. Hospitals and care homes in particular find that a lot of time is spent on cleaning bed linens, aprons, scrubs and gloves.…

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The Reasons Behind Sacramento’s Growing Population

In a recent report, which surveyed millennials living in the Bay Area regarding their future living preferences, nearly 75% stated they planned a move to Sacramento in the next five years.

Downtown Sacramento, California

California’s capital city has become a respite for the state’s younger generation as a place to get away from the hustle and bustle of other large metropolitan areas, and, more importantly, reduce their cost of living. Sacramento has tons to offer for its nearly 500,000 residents and occasional visitors both old and young, going above and beyond its small-town charm.

There are many things to do in Sacramento, including visiting the State Capitol, touring the California Railroad Museum, and exploring Old Sacramento.…

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6 Simple Tools to Boost Your Cyber Defenses

Sir Isaac Newton’s Third Law holds that for every action there is an equal and opposite reaction. This law manifests itself in the world of cybersecurity when network security professionals devise a new defense against hacking, and hackers respond with new tools and techniques to breach a network elsewhere.

Cyber security tools

An organization may not be able to stop hackers, but it can at least stay ahead of them with a few simple tools that will at least slow down their development of new hacking tools in response to any new cyber defenses that the organization might implement. Six of the better cyber defense boosting tools are as follows:

1.

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Green Home Initiatives and Cutting Expenses: What to Know

One of the most popular recent trends in housing and real estate has been rise of energy-efficient homes. Home builders and buyers alike have started to consider implementing these “green initiatives” due to the environmental and financial benefits they hold.

Rooftop solar panel

Energy-efficient changes in the home have not only decreased the carbon footprint of the homes themselves, but also proven to save households a great deal of money on their monthly bills over the long run. As the popularity steadily increases, homeowners would be prudent to look into the ways these green homes save them money, and apply the most effective and efficient ideas for themselves.…

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Evergreen Content Marketing Strategies That Still Work in 2017

A lot of posts online define evergreen content marketing, but they don’t really offer any real strategies to use. Evergreen marketing at its core simply means using strategies that won’t go stale quickly.

Evergreen content marketing strategies 2017

This excludes pretty much all forms of popular marketing methods such as email blasts, social media posts, trending topics, news, PPC, and promotions/sales gimmicks where prices/products can change or an influencer may lose their relevance with the market (ie., “You Can Get This Right Now For Just $19.97!” or “Kanye West Says Our Vodka is the Best!”).

Evergreen, just like the type of tree, lasts through the ages.…

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Cyber Security Threats and Your IT Team: Are They Ready to Protect Your Business?

Cyber criminal

Cybercrime is a serious problem that costs billions of dollars every year. Not only is it continuing to increase, cyber attacks are becoming more customized and sophisticated. Not only that, the list of computer crimes is growing. It currently includes:

  • Intellectual property theft: this includes theft of any copyrighted material, trademark violations and theft of trade secrets.
  • Phishing scams: hacking a computer and sending multiple emails with the intent to deceive recipients, often into sending money or giving out personal information.
  • Circumvention of security systems: interference with security cameras and alarm systems in order to gain illegal entry.
  • Spreading viruses: worms and viruses can have a devastating effect on your business’s continuity and cost you monetarily and in lost data.
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How to Buy a Franchise Restaurant

The restaurant industry has attracted entrepreneurs from all walks of life to try their hand at restaurant management and ownership. While this business endeavor can be attractive, it’s also a challenging venture that has a variety of hidden obstacles.

McDonalds

Research shows that one in every three restaurants closes its doors for good within the first three years of business. Because crafting a successful restaurant from the ground up can be an extremely difficult endeavor, many would-be restaurateurs are turning to franchise purchases.

With so many franchises around now you would be a fool not to invest, there are tonnes of franchises for sale take a look and find the perfect one for yourself.…

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