A business blog is essential to maximize your online exposure for a number of reasons, including search engine optimization, building your identity and creating expert status, generating leads, and sharing information to name just a few. You also want to be mentioned and noted in other industry blogs throughout the internet for maximum exposure.
At the same time, you want whatever is said about you around the web to build your creditably to make others want to do business with you. Thus, for optimal results and reputation management, blogging sites are one aspect of your social media marketing strategy that need to be monitored.…
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While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
For a new small business owner who is seeking to grow his or her business, brand reputation is an important consideration to keep in mind, which is why any negative press about the business can be detrimental to its success. All it takes is one unhappy client or associate, the lightning-fast pace of the internet, and a negative blog post to derail even the best laid plans.
As if running a business in today’s economy is not tough enough, we also have to deal with fraud on top of it all. Fraud can cause a small business to experience financial effects as well as damage to your hard earned reputation.
If you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the curtains to see what was going on at the Stevens’ home. If there was anything strange activity or unusual behavior, she knew about it (Samantha practiced witchcraft, so strange or unusual was an understatement.) The point is, she was extremely observant and clearly saw the goings-on where no one else did.
