The History of Signage Design

According to a well known online encyclo…pedia (wink wink), signage can be defined as any type of visual graphic that has been created to display information or convey a message to a particular audience. While that’s all very well and good for giving a broad description of signage today, we want to know where signage actually came from?

Old shop signage

How it was first used in comparison to today and what were the signs originally made of? Today we’re going to look at the first emergence of signage when man supposedly first learnt to express himself artistically, to the expertly designed shop signage by 4site Implementation and others.…

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First Impressions Matter: The Importance of Effective Signage

When we first look at another person, commonly we will look at their face first. A person’s face is where emotion, mood and feeling is communicated, and can tell us a lot about a particular person. Signage is the face of your business. It’s where customers gain their initial impression, and decide if they want to buy your goods and/or services.

Vegas signage

To break it down, we’ve put together the top 5 reasons that indicate the importance of effective signage.

Brand awareness

Signs can be an essential component of a business’s overall marketing strategy; it is what’s going to promote your products and/or services.…

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