“Local” Marketing is Essential for Construction Trades

Marketing isn’t rocket science, but many companies waste time on the wrong strategies. Small roofing contractors usually service the local community, so putting a huge amount of time and effort into a flash website might not be money well spent if most of your new business is word of mouth referrals.


Building Brand Loyalty

Whilst you shouldn’t pour all of your energy into digital marketing, you do need to spend some of the budget promoting your business online. The majority of customers will do a quick search online before they hire a construction tradesman, if only to make sure there are no negative reviews.…

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Six Reasons Why a Construction Company Should Invest in LinkedIn

LinkedIn represents an essential professional network for construction companies. Often considered as nothing more than an online recruitment platform or resume database, LinkedIn can actually become a powerful tool when incorporated into your online marketing strategy. Rich with a multitude of features dedicated to businesses, it is the ideal place to enhance your brand and grow your business.


If your construction company is not yet on LinkedIn due to a lack of time or conviction, here are six facts that should convince you to use LinkedIn as a leverage to increase your business opportunities.

1. 414 million LinkedIn users throughout the world

LinkedIn is the largest professional social network with 414 million members, including 107 million in the USA.…

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Building Up Your Construction Company

After laying the foundations, things are finally starting to place. Here’s what to do now your construction company has left the start-up stage behind.

Construction business


Now that you are ready to expand your construction business, you may be considering hiring full or part-time assistants where previously you have used other contractors. This is a good choice early on since it is a risk to have staff members on your pay-roll when you aren’t assured of any large income. However, if you have taken on enough clients and are assured that you can handle the risks, taking on an employee can be a much cheaper source of labour than involving other contactors.…

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