Top 6 Secrets To Great Customer Service

6 tips to better customer serviceEach of us has different experiences with customer service; some are good while most that we hear about are just horrible. Businesses, no matter how big or small, need to evaluate how well they are serving their customers.

There’s already a new standard and it is not just to have “good” customer service, it’s about being great. In a very competitive market, business owners cannot just ignore the importance of service excellence.

A business book review, by Ivana Taylor, of the book “Your Call Is (Not That) Important to Us”, the primary intention of the author was to make a research on what goes on with call centers.…

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Tips For Dealing With Your Most Difficult Clients

dealing with difficult business clientsSome people you just can’t please. At least, that’s the truism my grandpa used to say to me. Clearly, grandpa didn’t run a small business. While some people are harder to make happy than others, as a CEO of a small business you can’t just write off difficult clients, unless of course you don’t mind taking a hit in your business.

But, after you’ve spent all day running your catering business, for example, cooking, responding to calls, and delivering orders, getting a complaint from someone because their food arrived at 5:03 instead of 5 isn’t going to make them your favorite person.…

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Building a Perpetual Marketing Machine

email marketingWhen it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure. Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones.

Thankfully, online marketing isn’t a zero-sum game – it’s an aggregate one! Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels. Email marketing gives businesses the ability to build a deeper relationship with customers, while social media helps to reach a broader audience.…

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Are Your Customers Satisfied? – Using Online Surveys Effectively

online customer surveysSmall businesses are famously agile and attuned to the wants and needs of their customers. But as they begin to grow, or as market conditions begin to change, staying on top of customer requirements can be a tricky feat. If relationships become too tenuous, an aggressive competitor will prey on those weaknesses and poach “at risk” customers.

Online surveys are an excellent tool for gauging customer satisfaction and identifying at risk customers, as well as for clarifying new trends in the marketplace and unearthing changes in the customer base. With the intelligence gathered from a strong survey program, you can modify your product or service based on real-time feedback, thereby improving satisfaction, loyalty, and profitability.…

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