Each of us has different experiences with customer service; some are good while most that we hear about are just horrible. Businesses, no matter how big or small, need to evaluate how well they are serving their customers.
There’s already a new standard and it is not just to have “good” customer service, it’s about being great. In a very competitive market, business owners cannot just ignore the importance of service excellence.
A business book review, by Ivana Taylor, of the book “Your Call Is (Not That) Important to Us”, the primary intention of the author was to make a research on what goes on with call centers.…Continue reading