You have conducted the preliminary research and built a thorough direct email marketing list. Each entry represents a potential buyer and future opportunity for your business. A proven autoresponder service has been employed and is in position to follow through with the direct email marketing of your product. You wonder, Is this the right campaign? Will the recipients bite? How can I be sure the campaign will make buyers out of readers? The following list of 7 methods for capitalizing on direct email marketing will guide you through the process from list construction to list activation.

1.) From Friendly to Familiar

For many businesses, customers are drawn to a recognizable trade name or a well-known endorser.…