Daredevils are terrifying, aren’t they?
Here’s the most recent example – this February, a group of French tightrope walkers made their way from one hot air balloon to another, suspended several thousand feet in the air. Although they were hooked up with parachutes should they fall, the risk inherent in being that high is enough to give you palpitations just thinking about it.
And yet, in the world of business, these same daredevils would probably suffer a panic attack looking at the financial risks that some SMEs take. Indeed, finances are a tightrope that even the most adept stunt-person would struggle to maintain their balance on.…Continue reading