Marketing is an essential proponent for lawyers, but getting it right is not always straightforward. Regardless of the type of law you practice, you’re swimming in the same pool of clients as numerous other firms.
Like most businesses, it only takes a few seconds to attract a customer and convince them to consider you over other attorneys in your area. Therefore, putting together an advertising strategy that quickly captures the attention of prospective clients can propel you to the top of the competition.
You may already be implementing conventional advertising channels like yellow pages, radio, and television but if you’re wary that you’re not doing enough, these three lesser-utilized but useful methods can be the finishing touches your marketing plan needs.…Continue reading