The Best Marketing Strategies That Different Types Of Law Firms Can Adopt

Law firms often specialize in some area or the other, for example, bankruptcy or immigration law. As a result, the marketing approaches that would best work for them would need to be tailored accordingly.

Law firm digital marketing

In this post, we’ll discuss how to effectively market different kinds of law firms online so they can attract new clients and keep their existing ones happy.

Kinds Of Law Firms

There are many different kinds of law firms, each with its unique niche. Here’s a quick rundown:

Continue reading

Why Is SEO Important for Law Firms?

Law firms face a lot of online competition when it comes to standing out and attracting clients. A big part of marketing as a law firm is following SEO best practices. For example, SEO for family law means you’re in a very competitive niche, and you have to plan your digital marketing strategies accordingly.

Law firm SEO

When you need to rank for keywords relevant to your area of law, it becomes challenging.

There might be hundreds of other family law attorneys in your area to revisit the initial example.

This highlights part of why you need to focus on SEO, but below, we go into more detail about the value of optimizing your site and content for organic search in the legal industry.…

Continue reading

Law Firms and Marketing in 2022: A Guide

Marketing a law firm effectively requires a combination of strategy, care, and consideration for the needs of modern customers in need of legal advice and representation.

Law firm marketing strategy

And in order to cultivate long-term relationships and strong leads, you’re going to need to combine modern technology with the ability to connect on an emotional level with people. But what steps can you make to achieve this in the modern world?

Get a solid plan put together

While most smaller law firms don’t have the budget that some of the larger scale companies do, that doesn’t mean there’s not an opportunity to make marketing plans and set clear goals.…

Continue reading

7 Possible Reasons Your Law Firm Isn’t Obtaining New Clients

Starting your own small law business doesn’t guarantee that people will be lining up to become clients. You might provide excellent legal services, but you may have failed to take all necessary steps to make yourself as visible as possible.

Obtaining law firm clients

If dwindling clientele is a problem you’re currently facing, these might be some of the reasons why:

You Don’t Have a Website

In a small town with very few legal services on offer, you may not see the need for a website. However, websites developed by performance-focused attorney website design agencies can be required when you’re competing against several other experienced law firms in your area.…

Continue reading

Things Your Law Firm Can Do to Increase Visibility Online

Digital marketing is taking a leading role in the current world following the advancement in technology. For maximum visibility, a law firm needs to adapt to this changing trend of marketing their legal services online.

Marketing a law firm

Employing suitable marketing strategies is an excellent way to attract more clients to the business. Digital marketing is part of the marketing plan for most successful law firms. Below are some of the things your law firm can do to enhance online visibility.

Paid Advertising

Advertising is vital, especially when looking to improve the online presence for your law firm. Social media platforms like Facebook, Google, and other sites allow lawyers to advertise their services by using algorithms to reach out to the targeted audience.…

Continue reading

How to Advertise Online As A Law Firm

No matter what kind of business you have, in today’s world acquiring clients through the web is just critical. These days, a lot of law firms have already started doing some online marketing, but there are areas in which they could seriously improve.

Internet marketing for law firms

Online marketing is the number one way to engage with new clients and boost your law firm’s business. Whether you’re just starting out as a new law firm or looking to grow an existing practice, there are a variety of ways to acquire clients through the internet.…

Continue reading

Boost Your Law Business With These Digital Tips

Though you may not be equipped to handle the business side of your law firm, it behooves you to become a competent businessman/woman. Your law firm will need the structure of a traditional business to keep things rolling in the right direction.

Digital law firm management

If you’re looking to get things organized, arm yourself with knowledge. Start now, and read through this brief overview of some digital tips for boosting your law firm’s operations.

Whip your website into shape

Your law firm needs to have a functional business website. People use the internet for almost everything in the 21st century, so you need to meet them where they spend their time.…

Continue reading

Growing Your Business: 3 Under-Utilized yet Effective Advertising Channels for Lawyers

Marketing is an essential proponent for lawyers, but getting it right is not always straightforward. Regardless of the type of law you practice, you’re swimming in the same pool of clients as numerous other firms.

Like most businesses, it only takes a few seconds to attract a customer and convince them to consider you over other attorneys in your area. Therefore, putting together an advertising strategy that quickly captures the attention of prospective clients can propel you to the top of the competition.

Law firm marketing

You may already be implementing conventional advertising channels like yellow pages, radio, and television but if you’re wary that you’re not doing enough, these three lesser-utilized but useful methods can be the finishing touches your marketing plan needs.…

Continue reading

3 Proven Growth Strategies for Law Firms in 2017

Law firms need to stay at the forefront of marketing to expand and grow. And the rules keep changing every year. Software is an integral part of a law firm’s marketing campaign, and there’s a lot new and established firms can do in 2017 to expand their reach, bring in new clients and make more money.

Law firm growth

Your firm can implement the right strategies today to help spur growth tomorrow.

1. Referral Tracking Via CRM Solutions

If your firm is still using Excel to categorize your leads and clients, you’re doing it wrong. It’s time to step into the world of an all-in-one CRM and client intake solution that allows you to properly track:

  • Contacts
  • Leads
  • Conversion rates
  • Lead sources

Lexicata offers an all-in-one solution that also incorporates intake forms, automatic email reminders, status updates, engagement letters and so much more.…

Continue reading