5 Digital Marketing Tools To Help Your Business Expand its Branding and Advertising Efforts

Is your business searching for fresh advertising and branding approaches? If so, you may want to look into using modern digital marketing tools to help. Whatever your brand may stand for or whatever type of marketing campaigns you hope to launch, using new technology and cutting-edge software can help you take your efforts to the next level.

CRM - digital marketing tool

From scheduling tools to logo generators to customer relationship management software and more, there are numerous tools that can help your company expand its marketing and branding quickly and effectively. Here are the top five digital marketing tools to consider using now.

1. Logo Generation Services

Having a noteworthy and memorable logo is one of the simplest yet most effective marketing moves your company can make.…

Continue reading

How to Use Animations in Your Marketing Campaigns

Animations have been part of marketing campaigns for several decades now. Starting with stop motion graphics in the forties, animation has been pivotal in campaigns targeted at capturing audience interests and creating brand recognition. The use of animation in online advertising has spurred over the past decade thanks to faster internet. Explainer videos, YouTube advertising and viral video marketing campaigns have all enabled businesses to create effective brand narratives, often at very low budgets. In fact, according to one survey, more than 87.5% of marketers used visual content in over 50% of the articles they published.

Animated image of the Earth

Thanks to modern animation software apps, there is greater ability than ever to produce animation at relatively low budgets.…

Continue reading

How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
Continue reading

6 Reasons You Should Be Using the Latest Marketing Tools

Do you use the latest marketing tools in your business? Investing in the proper tools can dramatically change the results you get from your marketing activities. However, some marketing systems are better than others, so it’s vital to choose the tools that are the most suitable for your requirements. Below are some of the main reasons why you should be using the latest marketing tools.

Marketing office

Your Marketing Campaigns Are More Organized

From the beginning, you need to ensure that you have full control of each of your marketing campaigns. A reliable marketing project management software system allows you to become much more organized so that you can effectively control every aspect of these campaigns.…

Continue reading

How To Use Technology When Marketing Your Business

Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.

Using social media for marketing campaigns

Start using social media

Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.

Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…

Continue reading

Marketing Toolbox: Ways to Build Your Residential Construction Business From the Ground Up

Some of the smartest ways to build a home construction business aren’t always the most intuitive. Here are a few ideas to get you going from the ground up using smart marketing tools that your competition isn’t.

Residential construction business

How To Find Your Target Audience

Think about the age, gender, location, and income of the families you want to be working with. Figure out where these people live right now, what the neighborhood culture is like, and how to connect your ideal customer with that neighborhood.

For example, in Chicago, you might have one type of customer that would want to live in Hyde Park.…

Continue reading