Website Design: Don’t Let Your First Impression Be Your Last

The other day, I looked up a restaurant website to tell a friend about a great meal I enjoyed. Instead, I found myself making excuses for their lousy website, which was a poor reflection of their excellent food and service.

Website Design: Don't Let Your First Impression Be Your Last

Does your website possibly give the wrong impression of your business? It’s helpful to look at your site through the eyes of…

…A first-timer.

Can you tell what your business is all about from the homepage? Make sure your website quickly answers the basics. Make it easy to find your contact name, address, phone numbers, business hours, email address, and a map.…

Continue reading

The 3 Best Ways To Market Your Small Business

The 3 Best Ways To Market Your Small Business

When you are looking to market your small business, it’s important to find ways to get the most out of money spent. You want to get the most out of all your efforts because it’s likely your budget is limited.

Here are the three best ways to market your small business.

  1. Paper Marketing –  Paper marketing can be your best friend. Tried and true, it still works. It’s all about working smarter, not harder. People still like something they can touch. Sending out birthday coupons, fundraising campaign requests, holiday promotions, customer appreciation cards and more can be a really great way to connect with your current and potential customer base and works really well as part of your online campaigns as well.
Continue reading

How SMBs Can Build And Maintain An Effective Website

We are in a tough economic climate where SMBs need to work effectively to gain the edge over their competitors. With confusion over copyright and the proliferation of “˜do it yourself’ website builders, many business owners are left feeling unsure about how to create their own site which will stand out, be effective at securing new business and suit their needs, but which will also be copyright compliant.

Businesses need to look to communicate their brand values and unique selling propositions successfully and in this online-driven society, so an easy-to-use website with strong visuals is key. The visual language used on a website must represent the company’s values and connect with its customers.…

Continue reading

Why I Finally Said Goodbye To Organic Traffic

As a small business owner in the online niche, I have to make a confession: I’ve gamed Google for too long, often unintentionally – so long that, eventually, I reap what I sow.

You see, I own and run sites. Starting up 5-6 years ago, I didn’t really care about search engine ranking. At that time, I know a thing or two about SEO, but I have no interest in getting my ranking up.

Why I Finally Said Goodbye to Organic Traffic

I was initially not really into blogging. But I tried it anyway and started a blog, Noobpreneur.com, mainly to document my online entrepreneurship journey.

The first thing I tried to make my mark in online business was starting up an e-commerce site selling natural treatment products.…

Continue reading

How Businesses Can Embrace Google Plus to Launch New Products

Google Plus is Google’s entry into the world of social media, and competes directly with social media giant Facebook. Google has 90 million users, and is growing by leaps and bounds. Some suggest Google Plus may even overcome Facebook in the coming years.

While Google Plus is still in its infancy, businesses are smart to market their services and new products here, because Google is known for innovation and they have done many things right over the last few years.

How Businesses Can Embrace Google Plus to Launch New Products

The Google Plus button can and should be added to all of your blogs and websites, because the more followers your company has the more potential buyers they can market their newest products too.…

Continue reading

5 Steps To Fixing Negative Reviews In Google Places aka Google Plus Local

Every business loves targeted, organic traffic from the search engines. Your potential clients eagerly punch in those buying keywords to actively seek your business and make their next purchase.

5 Steps To Fixing Negative Reviews In Google Places aka Google Plus Local

Positive reviews from sites such as Yelp, Foursquare and especially Google Places (aka Google Plus Local) not only further boost your search engine rankings, they also provide customers with the confidence they need to get out their credit cards.

So what happens when the money you so wisely invested in SEO has your client scared off by a negative review appearing in the search results? No company will have 100% positive reviews 100% of the time.…

Continue reading

It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

As a business owner, you may be updating your Facebook, Twitter, and even LinkedIn pages on a daily basis. However, there comes a point where the addition of fans and followers begins to slow down and eventually may come to a halt.

How can you jump start a following? All it may take is a little creativity, innovation, and motivation. Are you leveraging contests to gain more leads and customers? You should be!

It's Time to Get Competitive! Facebook Contests May Lead to More Customers

According to a study by  AllFacebook, 30% of people have participated in contests or promotion via Facebook. The best news about this is that this number continues to grow.…

Continue reading

Top Tracking Tools to Monitor Your Online Marketing Efforts

Putting up an online store can be one of the best business decisions made in this digital age, considering the ever-increasing number of people willing to buy products and services over the Internet. However, having an e-commerce website isn’t enough, as it doesn’t guarantee an increase in sales without the proper marketing strategy in place to drive more people to the site.

Top Tracking Tools to Monitor Your Online Marketing Efforts

To build a winning strategy, a business needs to have a good foundation based on hard numbers about their target audience’s engagement with them. This is why tracking online traffic is necessary. Thankfully, there are a couple of great tools that can be utilized to do just that and more.…

Continue reading

How Small Businesses Should Make The Most Of Their Social Media Presence

There is no doubt that social media is an integral part of online marketing for small businesses. Unfortunately the social media landscape is very fragmented and it is difficult to know what conversations to join and more importantly how to explore these opportunities in the best way. There are many opportunities for small businesses to really get the best out of their social media campaigns simply by looking how the big brands use social media.

How Small Businesses Should Make The Most Of Their Social Media Presence

Find The Most Suitable Social Media Platforms

It can be quite easy to set up social media profiles on many different platforms. The problem is that each account needs a lot of time and effort to be really successful.…

Continue reading

5 Reasons Why Your Landing Page is Doomed to Fail

5 Reasons Your Landing Page is Doomed to Fail

The landing page is the critical point in lead conversion; often the deciding factor on whether a visitor turns into a lead or walks away. Therefore, don’t let your entire marketing campaign fail as a result of a single landing page. While evaluating your landing pages, keep an eye out for the following warning signs:

1.   Unclear Call-to-Action

Is your call-to-action clear, compelling, and enticing to the eye? A great call-to-action evokes an emotion in the view, a sense of urgency or reason to click on further. But if visitors are having a difficult time finding the CTA, your landing page is setting itself up for failure.…

Continue reading