5 Reasons Why Small Businesses Should Take Information Security More Seriously

What comes to mind when you think of identity theft? Probably someone stealing your credit card info or social security number, right? How about fraud? Maybe sketchy corporate employees hacking into their systems or engaging in illegal stock trading. Right?

You’re not alone. Most people associate data breaches with individuals and big business, but fail to make the small business connection. However, small businesses are at bigger risk for data breach than ever before.

5 Reasons Why Small Businesses Should Take Information Security More Seriously

Here’s why you need to take your data security seriously:

1. Most small businesses that experience data theft end up shutting down. Data theft isn’t cheap. In fact, it can cost you millions in recovery fees, fines, and more.…

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3 Ways To Ensure Your Business Is Protected Online

Technology has undoubtedly been beneficial to businesses of all sizes. With the promise of convenience, convergence and collaboration, we have yet to see a promising business which has an aversion to using technological tools.

Although it is tempting to get the latest trends and tools for business improvement, there are still, in my opinion, two things that may make business owners become apprehensive about: lack of budget and security breach risks. While the budget can be worked out by allotting funds to strengthen the business, security breaches are often the most overlooked.

keeping your business secure online

Small businesses have as much to fear on online targeted attacks as corporation giants do, maybe even more.…

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How Group Buying Can Help Your Business

Group buying or collective buying is fast gaining popularity among business owners. The idea originally hailed from China where it is known as Tuangou. Online group buying was first introduced through an e-commerce start-up, Mercata, ten years ago and they had dubbed this business plan as “We Commerce”. For those business owners who are still trying to grasp the concept of this phenomenon, let me break it down for you.

Let’s say you are a subscriber to a discount website or a daily deals site as it is more popularly known nowadays. You would see various offers on product discounts on the site and if you are interested, you would just need to enter your payment details and wait until the minimum number of people is reached.…

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How Creating an eBook Can Help Develop Your Online Presence

create ebooks to boost your online presence

There are a number of reasons to create an eBook to help develop your online presence. Here are a just a few of them:

Build your email list

As many online entrepreneurs will tell you, building your email list is one of the most crucial things you must do in order to establish presence online regardless of whether or not you intend to make money. Certainly if you want to make money through your website and your presence online, an email list is even more vital.

But how to get people to hand over their email addresses to you – willingly – and with open ears to what you have to tell them?…

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10 Tips For Integrating Social Media Into Your Marketing Mix

social media marketingFor most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.

1. Always connect the dots – link back to your website from all your social media profiles.

2. Where possible back up the contacts you make on social networks. Myspace recently acquired and promptly killed Imeem leaving millions of users without access to the contacts they had developed on that network.…

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