When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.”…