Maximize the benefits of your PPC marketing

With a limited marketing budget, every dollar spent needs to deliver a return. Many marketers are using PPC (pay per click) as a way to track the results from their online ads, ensuring they can increase the effectiveness of their communications as well as their spending.

PPC marketing

Facebook is, without a doubt, the most popular platform for PPC advertising. While Twitter has the same capabilities, it is claimed that engagement up to 7 times higher on FB. In the end, where you choose to advertise will depend on the audience you’re aiming to attract: Linkedin, though not as popular as GoogleAds or Facebook, is aimed at a highly specific market, so may be the right choice depending on your service or product.…

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Is PPC Marketing Dead?

If you ask a hundred people when they think the world is going to end, you’ll get a hundred different answers. Nobody could possibly know, right? And, as the old saying goes “Opinions are like (insert expletive).”

Is pay-per-click (PPC) advertising dead? For some people, it definitely is. That’s because it’s no longer the set-and-forget marketing method that it was in the mid-to-late 2000s.

PPC marketing

In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market on pay-per-click advertising platforms like AdWords, Yahoo, Bing, Facebook, Instagram, and the other numerous lesser-known ad networks out there like One by AOL.…

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5 Silliest of the Silliest PPC Marketing Mistakes that YOU Could Be Making

Pay-per-click marketing is THE norm for online marketing now. While inbound marketing envelopes all the techniques for online marketing, it is PPC that does the magic for business that need to make sales and increase their revenues in a short span of time. Talking of that, even e-commerce entities have relied on the marketing of this kind. So, it only makes sense to invest in the service of a Pay per click marketing firm.

Huge mistake cat meme

But hey! Not everyone is making magic; not everyone is closing millions of deals everyday; not everyone is on the top. Clearly, not everyone can be a pro.…

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