ROI Revisions: A Guide to Keeping Your Startup Out of the Red

You know what they say…starting up a business can be a risky thing. Statistics show that that 50-70% of most startups do not make it past their first 18 months in business, and trying to ensure that your startup doesn’t fall into that boat can be a stressful, daunting task.

Startup business owners analyzing business finances

Luckily, we are here to guide you on ways in which you can avoid becoming a statistic, and instead, have a startup that thrives not just financially, but on all levels. To find out more, keep on reading our guide to keeping your startup out of the red.

1. Do Your Homework

Like everything else in life, you need to start off doing your homework.…

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How To Discover Real ROI Using Workplace Analytics

Return on investment is at the forefront of every business leader’s mind when it comes to marketing initiatives and customer experience. Why? Because these things are important to attracting and retaining customers and increasing their business’s bottom line.

Real ROI

But while spending ample time in these areas is both necessary and important, external metrics aren’t all you should be worried about. If you want real and continued business success, you have to also focus on measuring internal operations.

Your business is nothing without your employees. So whether you’re considering getting new technology, renovating your current office space or building a new building to bring on 20 new hires, the only way to maximize your ROI with these types of internal decisions is to find a system that gives you the right data to make better-informed decisions about staffing, your workspace and technology and equipment costs and get employee input.…

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PPC Growth Hacks That Will Improve The ROI For Small Businesses

Your business would love to generate a positive ROI, as it is the goal of any business whether build online or offline. Perhaps, PPC is a great platform to showcase your business and products/services to your interested customers in the digital market.

PPC ROI

Many times business owners struggle to find the right and effective advertising strategies that work to deliver profitable online marketing ROI.

Small businesses who are trying to establish an effective online presence should better have a look at PPC. As PPC is one of the quickest and fastest ways to target potential customers and improve the return on online marketing investments.…

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What’s The ROI of your MBA Study? (Infographic)

Statistics show that the average person who has a master’s degree earns about $17,000 more per year than people who hold a bachelor’s degree. Not surprisingly, the prospect of making an extra $170,000 over the next decade convinces a lot of people to enroll in graduate school.

MBA student

Before you go back to school, though, you should think about the return on your investment. After all, you’ll have to spend money on tuition, books, and other materials. A lot of master of business administration (MBA) students find that they don’t have enough time to continue working full-time jobs while they’re enrolled in a graduate program.…

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5 Marketing Methods That Get the Best ROI

Marketers are always looking to maximize their return on investment, or ROI. Getting the most out of a marketing campaign depends a lot on the method you employ. Take a closer look at the marketing methods that deliver the best ROI.

Featured Articles Have Wide Reach

ROI

In a 2013 study, 62.2 percent of marketers said featured articles provided their best ROI. These articles are attractive for a number of reasons. As they’re not dependent on being newsworthy, they can have a long life as they’re shared online and picked up by various websites and publications. They also speak of a topic that interests a business’ target audience without seeming overly salesy.…

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