If you’re running a business online, then it’s likely you have a website (rather than just being present on 3rd party platforms). If you don’t have a website, then it’s likely it’s a consideration, and with good reason.

Not only does building a website give your brand a strong online identity, it can also introduce you to customers that wouldn’t be able to visit a bricks and mortar business. It can also be a great stepping stone for those looking to gain a customer base quickly, which is often the case for small businesses.

For a website to be effective, it must be built in the right way.…