Search engine optimization (or “SEO”) is one of the most important concepts in modern digital marketing. The idea is simple: you want your online presence to be as friendly as attractive and as accessible as possible to search engines like Google and Bing. That’s because Google and Bing act as gatekeepers and traffic cops on the web, making your target audience aware of your existence and directing that traffic to you.

In the early days of search engines, SEO wasn’t all that complicated. Google’s early algorithms placed a lot of importance on linking, making link-swapping schemes the simplest way to improve site rankings.…

We have all seen CEOs walk the halls of the workplace and thought to ourselves, “man, that person has this all figured out! Smart, confident and at the pinnacle of their career”.

While you may catch yourself fantasizing about being in their position, you may not understand the behaviors and thinking patterns that led to that person’s success. Even the lowest level employees can start themselves on a path that will eventually lead to them thinking and behaving like a CEO. The result being that adopting these behaviors early on and perfecting them may wind up with you having their office down the road!…