One of the biggest challenges facing small business owners is “How do I distinguish myself from my competitors?”

The answer is simple, and so, there is no shortage of people toiling to make it complicated.

To stand out, dedicate yourself to your customers. Care more about helping them than you do about making money. The company that cares more will understand more. And the company that understands the customer’s world will think up ideas that will impact their world. In other words, they will stand out.

If you really care, you will even ask questions that risk making you look bad, because it serves the greater purpose of helping your customers.…