Apple has recently announced the launch of its own bet for the cloud computing platform, iCloud. It seems that cloud computing is being looked into not only by business owners but consumers as well. Today, it doesn’t matter whether you have a 4GB USB flash drive or an external hard drive. Those gadgets may become obsolete like the floppy disks we used back in the day.
As a consumer, I might not be completely sold on being in the cloud although there are many benefits such as photo storage, video storage, etc. None of us want to lose those precious memories, right? …
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In a constantly changing technological world, small businesses try to keep up with the hype by getting on the innovation band wagon. One such innovation is cloud computing. Designed to remotely host software, servers and data storage, it promises to reduce operational expenses and lower the cost of energy bills.
Does your company’s Information Technology area act more like competitors rather than partners with the business?
Despite a modest-to-invisible economic rebound in the U.S., conditions remain precarious for millions of small business owners in all areas and industries. With economic headlines shouting one big problem after another, we’re conditioned to think about economic dangers in grandiose terms – the calamity that cripples and possibly sinks a business, whether it’s a giant oil company, or a local restaurant.
With multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.
