Five Tips For Small Businesses Hit By Natural Disaster

tips for businesses surviving a natural disasterBack in late June 2006, after a lifetime of erroneously thinking that living in the Northeast meant I was immune from natural disaster, I learned that I was wrong when the Susquehanna River flooded its banks and chased me and my family to a mat in the middle school gym.

Looking back, I could nod and agree with all the standard advice about natural disasters but I think it might be more helpful for me to tell you a few things that can help your small business in similar circumstances but that nobody is likely to tell you.

Be prepared. Most of the time, major weather events (such as storms and floods) and certain other natural events (like wildfires) will let you know they’re coming.…

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Improving Email Marketing Through Segmentation

email marketing segmentationWith multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.

Every small business can segment their customer base to improve the relevance of their emails. For example:

* A restaurant can email a “˜Kids Eat Free on Tuesdays’ promotion to families who have visited in the past six months

* A sporting goods store can send one email to customers who have recently purchased a bike to let them know of a sale on bike racks and another message to customers who have purchased skis or snowboard equipment to tell them about an “˜End of the Season Winter Clothing Sale’

* A garden center can send out a “˜Planting for Spring’ promotion to home gardeners and another “˜Bulbs Available in Bulk’ promotion to professional landscapers.…

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Getting More Out of PPC Advertising: 5 Tips for Optimizing Your Landing Page Now

optimize landing pages for PPC advertisingSo you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.

If your company is showing signs of growth, one of the first things to evaluate is the quality of your landing page. While PPC advertising can do wonders for your business by boosting your online visibility, driving qualified traffic to your website, and reducing wasted advertising spending, bidding on keywords and placing text ads in the search engines are not the only steps. Before you go on the hunt for the perfect PPC management firm, make sure you are sending people to a landing page that gives them what they want and makes it easy for them to take action.…

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6 Tips For Buying An Existing Business

tips for buying an existing businessBuying an existing business is a good option because it saves the buyer from hard work establishing a new business and promoting it. Buying an operating business is always considered a way of less risk because it brings a lot of current customers with itself.

So if you are planning to buy a business because of its advantages, then this article is for you. In this article I will discuss some basic things each buyer should think about before making a final decision to buy or not.

1. Assess Your Skills – You should be completely aware of your skills. You should be ready to handle the responsibilities which come with a business.…

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