The Brands that Conquered America

Globalisation is a divisive subject – some see it as a blessing, others as a curse. Regarded as a standardisation of business and cultural features around the world through the diffusion of commodities and ideas, the phenomenon has grown through various means including – but not limited to – E-commerce, international travel, currency banking, popular culture and wireless communications.

Toyota Hybrid car

For many – both critics and champions of globalisation – the concept is widely laid at America’s door. Certain US-based sportswear, burger chain, coffee shop and soft drink brands in particular seem to be constantly highlighted as the most prominent symbols of globalisation.…

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