As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.

Web video is not just for playback of traditional broadcast content or million dollar ad campaigns.   In fact, it is an important part of any marketing and commerce experience on the web.…