POSTS TAGGED : website design

What the Website Design Process Actually Looks Like in Practice

Did you know that there are almost 1.8 billion active websites on the internet today? With the internet comes endless opportunity, but stiff competition. And if you want to create a website yourself, you need to have a strong plan in order to get positive results.

Business website design

The good news? We can help you do just that!

In this article, we’ll break down the most important steps of the website design process. We’ll tell you how to get started designing a website, as well as few mistakes to avoid along the way.

Understand the Goal of the Website

While there are over a billion websites online at the moment, it’s important to note that not all of those websites are the same.…

Continue reading →

4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

Continue reading →

Website Design: Don’t Let Your First Impression Be Your Last

The other day, I looked up a restaurant website to tell a friend about a great meal I enjoyed. Instead, I found myself making excuses for their lousy website, which was a poor reflection of their excellent food and service.

Website Design: Don't Let Your First Impression Be Your Last

Does your website possibly give the wrong impression of your business? It’s helpful to look at your site through the eyes of…

…A first-timer.

Can you tell what your business is all about from the homepage? Make sure your website quickly answers the basics. Make it easy to find your contact name, address, phone numbers, business hours, email address, and a map.…

Continue reading →

How SMBs Can Build And Maintain An Effective Website

We are in a tough economic climate where SMBs need to work effectively to gain the edge over their competitors. With confusion over copyright and the proliferation of “˜do it yourself’ website builders, many business owners are left feeling unsure about how to create their own site which will stand out, be effective at securing new business and suit their needs, but which will also be copyright compliant.

Businesses need to look to communicate their brand values and unique selling propositions successfully and in this online-driven society, so an easy-to-use website with strong visuals is key. The visual language used on a website must represent the company’s values and connect with its customers.…

Continue reading →

What The Panda Google Algorithm Change Means To Small Business Owners

In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy.  By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.

I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.

Winners and Losers

There were plenty of losers that aggregate informational content that are now scrambling to learn what has happened and re-strategize ways to defeat the Google changes.  …

Continue reading →

5 Biggest Website Mistakes for Small Businesses And How to Fix Them

5 biggest website mistakes and how to fix themYour website is the front door to your business. It’s imperative potential clients and customers  know where to find you, and once there, have a clear idea what your company does and how it can benefit them.

Implement these simple, inexpensive tips to ensure your website is achieving those goals.

1. Not claiming your Google Place Page

Look up your business in Google Maps and click on your business listing (or “Place Page”). Your business name will be on the left and a map on the right.  In between, at the top of the page, is a link that reads either “Business Owner?”…

Continue reading →

Tips For Building A Mobile Business Website

tips for building mobile business websites

These days, it seems unlikely that there is still a small business owner who doesn’t use smartphones. Since the internet is more accessible now than everybody thought possible, mobility has taken on a whole new different meaning.

Our smartphones have become a bigger part of our lives than we’ve all imagined and it just makes sense then that websites are being rebuilt to be more mobile compatible. But really, how can a small business owner make their site mobile?

Inc.com published an article not too long ago on how to design and build a mobile website. Here are my take-aways:

  • Look for an online service that would enable your site to be available on a mobile version.
…Continue reading →