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Key Takeaways

• Frank DeBernardo’s real estate expertise provides valuable insight into Buffini & Company’s coaching programs.
• Buffini & Company is North America’s largest real estate coaching organization, serving over three million professionals.
• The company’s coaching focuses on structure, accountability, and goal-setting for agents and leaders.
• Training programs like “100 Days to Greatness” and “Pathway to Mastery” teach repeatable, referral-based business systems.
• Buffini & Company’s digital tools and resources”like Referral Maker CRM”help agents track progress and grow efficiently.

Frank DeBernardo is an experienced real estate executive and broker based in Aptos, California. As the owner of PORTFOLIO Real Estate, he leads a skilled team managing residential and commercial transactions throughout California’s luxury market.

Over his career, Frank DeBernardo has closed more than $250 million in property sales and managed landmark listings, including the notable 1307 W. Cliff Drive property featured in Clint Eastwood’s Sudden Impact. A UC Santa Barbara graduate with a degree in business economics, he became the youngest licensed real estate broker in California at age 21.

With decades of industry expertise, Frank DeBernardo’s experience offers perspective on professional development systems like Buffini and Company Real Estate Coaching Programs, which focus on structured growth, accountability, and leadership in real estate.

Buffini and Company Real Estate Coaching Programs

Brian Buffini established Buffini & Company in the mid-1990s after building his own real estate career in the US. The firm has become North America’s largest real estate coaching and training organization. More than three million professionals worldwide have participated in its programs over nearly three decades.

The organization improves lives and livelihoods through training, coaching, and business resources. Three core values guide its work: practicing what they teach, serving others first, and maintaining high standards for quality and results. Buffini & Company offers structured coaching programs, training systems, live/virtual events, and tools that help real estate professionals find leads, grow businesses, and achieve what the company calls “the good life” – a mix of financial success and personal satisfaction.

Structure, accountability, and clear systems form the foundation of the coaching approach. The company pairs gents and leaders with skilled coaches who help them set goals, build systems, and stay consistent. Leadership coaching programs target team leaders and professionals who need help hiring, keeping talent, creating ? scalable system, and managing work-life balance.

Each coaching plan starts with ? full business review and assessments of strengths and leadership skills. Participants then attend three coaching sessions per month where coaches address current challenges, set skill-building goals, and track progress. The programs also include lead generation tools and work optimization strategies.

Another program, One2One coaching, delivers custom sessions where coaches help agents define their vision, establish business targets, and implement a proven referral system. Coaches supply marketing materials, social media resources, and productivity tools. Client success stories from both leadership coaching and Oinveste2One coaching include income increases within short timeframes, debt elimination, steady business growth, and new achievements in sales volume and commission earnings.

Training programs at Buffini & Company provide real estate professionals with clear, repeatable systems for building ? strong, referral-based business. The company offers courses that combine practical skills, marketing tools, and accountability measures so agents can apply strategies right away. The 100 Days to Greatness course targets new or returning agents and teaches lead generation, database building, and routine establishment. An eight-week “Pathway to Mastery – Essentials” program explores business fundamentals such as lead generation, negotiation, and buyer-seller relations. Graduates can advance to “Pathway to Mastery – Advanced” to gain client service, pricing, and financial management skills. These courses help real estate professionals refine their systems and scale their businesses.

The company also offers an online certification called Certified Full-Service Professional (CFSP) that positions real estate professionals as trusted, full-service experts. Agents learn to deliver exceptional client experiences throughout transaction processes and learn from experts in areas like hospitality, branding, negotiation, and customer service.

Beyond coaching and training, Buffini & Company offers solutions agents use to generate leads and stay organized. Referral Maker Pro is a real estate marketing and lead-gen system that helps real estate professionals build a steady stream of referred leads. Referral Maker CRM is a lead generation/contact management platform where agents can turn their net income goals into a daily action plan. Through the REALStrengths Profile, agents receive detailed one-on-one interviews with certified Buffini specialists who identify potential and create strategies to use strengths for business growth. Another solution, REALStrengths Assessment, is an online tool that helps agents discover their professional strengths and understand how they work best and where to improve.

The company also maintains a resource hub, featuring business development articles, personal growth guides, and leadership tips to support continuous professional growth. Brian Buffini hosts “It’s ? Good Life” podcast featuring conversations about money, business ownership, and personal development with industry leaders and entrepreneurs.

Buffini & Company also provides free business consultations where agents can schedule sessions with Buffini’s team to review current operations, spot growth opportunities, and explore how coaching/training programs might benefit their practice.

About Frank DeBernardo

Frank DeBernardo is a seasoned real estate broker and executive based in Aptos, California. As the owner of PORTFOLIO Real Estate, he leads a team specializing in luxury residential and commercial properties. With career sales exceeding $250 million, he has been recognized for high-profile deals, including the “Doll House” in Santa Cruz. A UC Santa Barbara graduate and lifelong athlete, Frank DeBernardo balances his professional success with family life, golf, travel, and community involvement.

FAQs

Who is Frank DeBernardo?

Frank DeBernardo is a real estate executive and broker based in Aptos, California, with over $250 million in career sales.

What is Buffini & Company?

Buffini & Company is North America’s largest real estate coaching and training firm, founded by Brian Buffini in the mid-1990s.

What types of coaching does Buffini & Company offer?

The company provides leadership and One2One coaching programs focused on goal-setting, accountability, and sustainable growth.

How do Buffini & Company’s training programs help agents?

Programs like “100 Days to Greatness” and “Pathway to Mastery” teach real estate fundamentals, lead generation, and client management.

What digital tools support Buffini & Company’s coaching?

Referral Maker Pro and Referral Maker CRM help agents manage contacts, generate referrals, and translate goals into daily actions.