photo credit: Kampus Production / Pexels
Key Takeaways
- Skip mega-influencers – partner with micro-influencers who authentically connect with their followers for real sales impact.
- Capitalize on the self-tanner trend by marketing it as a safe, smart beauty choice with educational campaigns and timing promotions early.
- Host workshops that teach genuine skills instead of hard-selling – value builds trust and converts attendees into loyal customers.
- Curate themed subscription boxes with storytelling, exclusivity, and cross-promotions to surprise and delight customers.
- Offer personalized virtual consultations, blending free discovery calls with paid in-depth advice for stronger customer relationships.
