By now, the predictions for 2010 have faded into the background and, for many, so have those business and personal New Years resolutions and top 10 lists.
So now that February is upon us and new products and technologies are on the horizon, here is a brief synopsis of things to do and avoid that will leverage your PR efforts. These tips were created with the goal of a high ROI program that will support the sales process and the effectiveness of your company’s overall marketing efforts.…
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Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.
A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.
The small business world is collectively holding their breathe in anticipation for what could possibly happen with the health care reform bill. Till that time comes to pass, it is all about communications.
Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.
For most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.
Today’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.
As we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.
