Let’s talk about strategy for a second.
If the Internet has torn down so many of the traditional barriers that prevented businesses from becoming successful, why is making money online so much harder than doing business in “the real world”?
Well, strangely enough, the lack of barriers is actually a disadvantage since it pushes more competitors into your market. This actually makes it HARDER to do business online, rather than EASIER.
Also, you must keep in mind that if you DO become successful, other people will begin to copy you… or even automate your tactics! If you haven’t properly defended your position, they can quickly move in to drown out your lead generation channel.…
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Judging by the tone of most marketing blogs, you would guess that all business was either conducted on Google or Facebook. But it’s easy to forget that many of the tried-and-true methods of the past are still just as valid today.
Here’s the hundred and first time you’ve heard it: it’s a tough market out there.
Being a small fry in an ocean of much larger fish is certainly not anyone’s idea of fun. And when you’re a small company who’s not only worried about the competition but also trying your best to just stay afloat amidst the strong currents of the business world, you feel overwhelmed and find it hard to cope.
We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
By now, the predictions for 2010 have faded into the background and, for many, so have those business and personal New Years resolutions and top 10 lists.
Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.
A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.
The small business world is collectively holding their breathe in anticipation for what could possibly happen with the health care reform bill. Till that time comes to pass, it is all about communications.
Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.
