Are you clueless when it comes to marketing? Lost in the sea of click-through rates, impressions, search engine bid/ask arbitrage, social media, QR codes and more? You’re not alone.
Here are a few concrete ways to develop – and evaluate – effective online marketing campaigns that can jumpstart small company business revenue without breaking the bank.
CEOs are busy, so I recommend using a checklist to focus your effort, and ensure repeatability. At a minimum, you should be able to answer the following questions before embarking on any marketing campaign:
1. What do I want this campaign to accomplish? This is the most fundamental of all questions.…
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What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.
More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to hire a professional to design a Facebook page, and you don’t need to pay someone to optimize it for search engines.
While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
