As with any campaign your business runs, how it is received by customers goes a long way in determining whether or not it will be successful.
In the event you’ve orchestrated a social media campaign and it has fallen on deaf ears for the most part, there is a reason to focus in on as to why that’s the case.
Presumably, your company’s reasoning for using social media in the first place is more than likely at fault. Before you dump the social media campaign, ask yourself:
- What was our goal with social media in the first place?
- Did we put 100 percent behind the plan or was it a half-hearted effort?
What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.
More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to hire a professional to design a Facebook page, and you don’t need to pay someone to optimize it for search engines.
While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
An effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.
