Engaging with the media in an interactive manner is no longer a “nice to have” – it is a necessity. But, how much is enough and what are the true consequences of doing “just enough?” And, what if “just enough” isn’t? More often than not, “just enough” is anti-social, if not anti-business.
Here’s an example of “just enough” thinking:
Client: “Yes, we are even more active on Twitter and LinkedIn. We even post a blog now and again. We are with the program and making great progress. Let’s move on to talk about upcoming press releases.”
It was another one of THOSE meetings. …Continue reading