Antisocial Media: The Opposite of Social Media

Engaging with the media in an interactive manner is no longer a “nice to have” – it is a necessity.   But, how much is enough and what are the true consequences of doing “just enough?”   And, what if “just enough” isn’t? More often than not, “just enough” is anti-social, if not anti-business.

antisocial media

Here’s an example of “just enough” thinking:

Client: “Yes, we are even more active on Twitter and LinkedIn. We even post a blog now and again.   We are with the program and making great progress. Let’s move on to talk about upcoming press releases.”

It was another one of THOSE meetings.  …

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Social Media: Is Visibility All There Is To It?

Gone are the days when businesses just relied on neon signs, tarpaulins and pamphlets. Since the inception of social networking sites, entrepreneurs harnessed it to maintain business relationships and attract new customers. Marketing has taken on a whole new meaning once social media became prevalent, especially for small businesses.

While it is true that the more people know your business exists, the higher chance you get of being considered to fit consumer’s needs, there is still the matter of being able to establish that you can deliver what you promised you would.

You may be sending hordes of email, tweeting left and right, posting new blogs daily all in the hopes of being noticed by more of your target market but have you measured how much of an improvement your business made since you started marketing online?…

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Facebook Strategy For Your Small Business

facebook strategy for small businessesDo you have it backwards when it comes to Facebook?

Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness.

There I said it. If you are trying to use Facebook to reach a new audience, organically (i.e. without paying for Ads), from scratch – you are facing an uphill battle.

Yes, the stats on how many Facebook users exist are mind-boggling. In reality most of those people will never actually encounter your brand on Facebook, unless you pay good money for them to.…

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How Oscar Wilde Used Google Buzz to Teach Savvy Leadership

leadership skills“I always pass on good advice. It is the only thing to do with it. It is never of any use to oneself.” – Oscar Wilde

Wilde’s clever line came via an email newsletter one morning.  Chuckling and admiring how he’d fit so much into so few words, I shared it on Twitter.  Several hours later it showed up in Buzz.   And a few hours after that, “Mark” replied:  “I don’t think I understand that quote, do you mind explaining it? Thanks!”

I looked at the quote and wondered: “What doesn’t he understand? It’s really simple!”

Explaining humor kills it.  …

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Expanding On The Grapevine Method

communication with consumersThe small business world is collectively holding their breathe in anticipation for what could possibly happen with the health care reform bill.   Till that time comes to pass, it is all about communications.

All business sizes rely on the classic concept of communication. The aim of communicating that a business exists involves television, social media networking, Internet advertising, business websites, and a slew of other methods.   However, the old ways are still the best ways for small businesses.

The power of communicating, via electronic methods, are well-documented to hold new keys to success.   Businesses that have something to offer to the public have taken to the net and expanded mega empires.  …

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How Social Media Can Affect Your Business in 2010

social media in 2010Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.

Web 2.0 Customer Support: – Since most of your target audience would be using these websites, you have to make sure that you provide information about your products and customer support to your clients on such websites.…

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10 Tips For Integrating Social Media Into Your Marketing Mix

social media marketingFor most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.

1. Always connect the dots – link back to your website from all your social media profiles.

2. Where possible back up the contacts you make on social networks. Myspace recently acquired and promptly killed Imeem leaving millions of users without access to the contacts they had developed on that network.…

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50 Small Business Twitter Lists

50 small business twitter listsAre you too busy to scour Twitter for new informative business experts to follow?   Have no fear, I’ve made it really easy for anyone who hasn’t had the time to explore Twitter lists.   I’ve gathered a collection of 50 Twitter lists that are full of the most influential small business Twitter users.

This is an easy and convenient way for you to connect and network with small business experts all from one single source.   You can follow each of these lists or pick and choose which business gurus you’d like to continue following.

Believe me, I know this isn’t every small business Twitter list that exists.  …

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How To Set Up A Custom Landing Page For Your Business Facebook Fan Page

1. Login to your Facebook account.

2. At the bottom left of your screen – click on Applications (blue arrow pointing).

Facebook fan page landing page step 1

3. Click on Browse More Application.

4. Type in FBML in the search box.

custom Facebook fan page landing page

5. Add the app to your Page.

setting up a custom landing page for Facebook fan pages

6. A window will open up to select the Page you want the application to install to.

add FBML to your Facebook fan page

7. Go back to your Page and select Edit Page.

editing a Facebook fan page

8. Scroll down to the FBML settings and click on Edit.

custom business Facebook fan page

And then on this.

Facebook fan landing pages

9. Name your box. I named mine ” Download Report” . You can change it whenever you want.…

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8 Reasons Why I Made A Custom Landing Page For My Facebook Business Fan Page

customizing facebook business fan landing pages

1. Create a strong first impression on people who are not logged into Facebook but are finding me on Facebook.com/InternetStrategyClub via Google or via an email. Dropping them on my Fan Page Wall which is active and full of comments, links, and photos etc might be way too much for somebody who just found me.

2. Make my page stand apart from hundreds of thousands of Business Fan Pages to Facebook users who are not fans of the page yet but are finding me either via Facebook Ads or word of mouth mention from another fan.

3. I took some very popular blog content that I had written, assembled it by topic and put it in a free report to give away on the landing page, so no additional work and I could get it done and out on Facebook in two days.…

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