In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy. By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.
I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.
Winners and Losers
There were plenty of losers that aggregate informational content that are now scrambling to learn what has happened and re-strategize ways to defeat the Google changes. …
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In any business – small or large, good or bad economy – internal theft or employee fraud can occur. Actually, in my experience, I have seen more employee fraud occurring in small to medium-sized businesses because there is a greater level of trust, a less formal process at times, greater familiarity with each person in the company, and a greater breadth of duties for each employee.

Your website is the front door to your business. It’s imperative potential clients and customers know where to find you, and once there, have a clear idea what your company does and how it can benefit them.


