Being a CEO of any business is not a walk in the park. Leadership is more than just sitting behind a desk all day, preparing action plans for employee misdemeanors and clocking out at 6. Tenured employees may know all about business operations but tenure is just one of the factors to be considered for a managerial position.
While it takes time to make any one person a leader, there are some born with the qualities inherent in being an effective business leader. Aside from leadership styles, it is the leadership qualities of a CEO, a manager, a supervisor even, which sets a mediocre operation apart from a thriving, successful business.…
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An effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.
Disasters can strike anywhere at any time. Whether it is man-made or natural, disasters can be crippling especially to small businesses. When you think about it, what small businesses should be investing in is a feasible emergency contingency plan. But the reality is, 
Everyone knows the benefits of being active members in social networking sites. The huge opportunities brought forth by social media blasts for promotion is almost too good to be true for small business owners. The temptation of free publicity it seems is too much to not give in.
