The cardinal rule of email deliverability is to never borrow, buy or rent an email list. Doing so could cause you to end up on a blacklist, permanently crippling your deliverability.
To boost the size of your email list, review every interaction point a customer has with your company, and consider implementing a program for each one. Possible options include:
- Point-of-sale at a bricks-and-mortar retail location
- Online
- Phone or call center
For small businesses in particular, the fastest way to grow an email list is to offer a strong incentive to join. Consumers typically have a few concerns when deciding whether or not to join your list:
- What’s in it for me?
Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.
