Back in late June 2006, after a lifetime of erroneously thinking that living in the Northeast meant I was immune from natural disaster, I learned that I was wrong when the Susquehanna River flooded its banks and chased me and my family to a mat in the middle school gym.
Looking back, I could nod and agree with all the standard advice about natural disasters but I think it might be more helpful for me to tell you a few things that can help your small business in similar circumstances but that nobody is likely to tell you.
Be prepared. Most of the time, major weather events (such as storms and floods) and certain other natural events (like wildfires) will let you know they’re coming.…
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With multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.
So you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.
Buying an existing business is a good option because it saves the buyer from hard work establishing a new business and promoting it. Buying an operating business is always considered a way of less risk because it brings a lot of current customers with itself.
