5 Steps for Planning a Seasonal Marketing Campaign

The lowdown on when and how to plan a seasonal marketing campaign that will deliver results for your brand.

Seasonal marketing campaigns are not just about Christmas because, as you will see from this whistle-stop 5-step course, there is so much more choice when it comes to hopping on the seasonal campaign bandwagon…

Seasonal marketing in Christmas

Step 1 – Identify the right seasonal opportunity for your brand

Before running and hitting every major commercial opportunity in the calendar, start with one seasonal opportunity. Identify one (or two) that sit most comfortably with your brand and one that people would expect to see from your business.…

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Virtual HQ in Australia: Sydney or Melbourne?

Ready for world domination? No business plan is complete without defining where your headquarters will be located. If you’re like many modern entrepreneurs, you’re interested in a virtual office. These virtual office spaces are hosted in physical spaces but offer a number of benefits that serve your business around the clock. It won’t matter where you are or what you’re doing; they offers Virtual Services you need to keep your company running 24/7.

Australia

You likely already have a list of reasons why you want a virtual headquarters, but now you’re delving into what could be your most serious decision yet. If you’re looking to put down a headquarters in Australia, you’ve undoubtedly got your eye on two of the country’s top cities: Sydney and Melbourne.…

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Can Multi-Level Marketing Offer a Viable Career Opportunity?

Given the current economy more and more individuals are seeking multiple avenues to generate additional income. Flexible home-based and internet opportunities have provided a new way in which to earn cash, shunning the traditional 9-5 grind.

Whether you’re a millennial saving to buy a house or travel, or a stay at home parent who still wants to earn money, the potential is endless. Plus you get to enjoy the freedom of being the master of your own schedule!

Multi Level Marketing prospect meeting

Many of these home-based jobs lie within multi-level marketing, which has received varying viewpoints – often based on misinformation. Multi-level marketing can offer an extremely rewarding and flexible way in which to work, but it does pose questions from some.…

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3 Ways Asset Tracking Efficiently Helps Your Business Get More Done

RFID tracking and QR tracking tags are two forms of technologies that make it easier and more time-efficient for tracking assets. Why is managing your assets efficiently, via automated processes and management software, instrumental in optimising the facility’s workday?

Asset tracking

If you have a few minutes to spare, I’d like to share a few ways with you about how asset tracking systems benefit your facility and organisation’s bottom-line income and profits (Not to mention making your workers’ lives easier.)

1. Keeping The Books Straight

Proper accounting (known as ‘balancing the books’). Whether you’re tracking digital assets, physical or intangible assets, having accurate books (in the hands of skilled accountants) is paramount for ensuring projects are completed on time.…

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Playful Spaces: Why The Office Won’t Just Be About Work

Dogs, slides, park benches, and swings. These words are often associated with outdoor parks and playgrounds, but never offices or corporate spaces.

This is changing.

Google slide in Google San Francisco

photo credit: Scott Beale / Flickr

The line that separates office and play blurs everyday. With a vibrant array of furniture, unique installations, and pet-friendly spaces, modern offices are becoming more like indoor playgrounds; with some work still required.

So why are dull and drab offices becoming more fun and sprightly? With technological advancements, many employees are choosing to work remotely. Yet, many organizations still understand the allure of workspaces being a place for employees to gather.…

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How to Grow Your Business Through Online Education

The internet has allowed more people than ever to eschew traditional offices and desks in order to work remotely at their jobs. As a business owner, you may not have that option – your business probably requires you to show up in person and put in long hours every day. Fortunately, that doesn’t mean you can’t take advantage of the internet to help your business grow – by using it to get the education and skills you need to take your business to the next level.

Business owner taking online education

For many entrepreneurs, an online MBA program is a viable option to get a top-notch business education without neglecting their companies.…

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4 Ways for Startup Trucking Companies to Reduce Costs

Many entrepreneurs are starting to see the value of operating a business within the industry of truck driving. However, startup companies suffer from high failure rates, and new establishments survive on thin profit margins. On top of that, the trucker’s ongoing requirement to maintain equipment, buy fuel and do payroll can sometimes leave the short-term fiscal strength of a company in a precarious state.

Trucking business opportunities

So how does a business owner plan for growth in such a tumultuous situation? Increasing loads/deliveries could be an option, but it comes with the risk of employees getting infuriated from the increased workload. Luckily, a better solution exists.…

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What is CIBIL Score and How to Improve Your CIBIL Score?

Does the word CIBIL score ring any bell? Do you know what it is? Or why does it matter to you? Well, read on!

CIBIL score refers to 3 numerical digits which signify the credit history effectiveness of an individual. CIBIL stands for Credit Information Bureau (India) Limited who prepares a Credit Information Report (CIR) for every individual.

CIBIL score

This score is essential to evaluate and approve loan applications.

A Brief Intro

Founded in 2000, CIBIL is India’s first Credit Information Company. It is also known as the Credit Bureau and is regulated under the Credit Information Companies Regulation Act, 2005. By providing fair ratings to each individual, they play a major role in preventing loan risks.…

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Common Cybersecurity Problems Faced By Business Owners

Cybersecurity threats can come at your business from a variety of angles. Any time money and sensitive data are involved, there is a cybercriminal waiting in the wings trying to steal it. These criminals can operate from any location and are so digitally-savvy, they’re nearly impossible for authorities to catch.

Cybersecurity

New cyberthreats emerge daily, meaning it can be difficult for even large corporations and cybersecurity professionals to keep up on the latest security issues. Software exploits are the predominant culprit as face-to-face scams and data theft from banking and credit cards become harder for criminals to get past. To prevent theft and embarrassment, you and your employees need to stay up to date; reading up on the latest cyberthreats on Google News, social media, etc.…

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How to Strengthen your Personal Finance to Run your Organisation

Business operational

They say 90% of all startups fail. To succeed then, perhaps you should launch 10 startups?

Jokes aside, a major reason for startup failure is poor financial management (amongst other factors – such as a poor team or product). And often, such poor management is symptomatic of a bigger problem – poor personal finance habits. An entrepreneur in control of his personal finance is far likely to manage his organization well. This is why it is vital to follow some crucial good practices on the personal finance front – it translates into great results both on an individual and organizational level.…

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