The Different Parts of Branding – Explained

We live in an age where customers are not always going to be happy just going to the cheapest option, especially in certain areas. Instead, branding is becoming more and more important.

Apple Macbook Air brand

It doesn’t matter if you are a small business, large business, online company, B2B, or anything else. If your brand isn’t on point, customers will be more leery of turning to you in the long-term. Sometimes, this is money you can’t afford to leave on the table.

Of course, this doesn’t answer the question—what is branding exactly? Learn not just what branding is, but all the different ways it seeps into your business’s operations, and how to make sure you’re doing it right.…

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4 Pricing Strategies That Can Boost Your Online Sales Fast

When sales are low there are various things that can be done. You can use many strategies and make so many site modifications. A part of the strategies that can be used are connected to pricing.

Price tags

photo credit: Toni Girl / Flickr

When your storefront is attractive and sales are slow, although traffic is good, you can use various pricing strategies to increase sales. It does not matter if you sell textbooks online or if you sell something more expensive like refrigerators.

Try these strategies.

1. Cover All Price Ranges

The customers that visit the online store have different price points and objectives.…

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How to Maximise Your Office Space

So, you’ve just grabbed yourself a brand new office space and, quite simply, you don’t know what to do with it. So much room, yet you can’t think of a way to optimise it. Even if you think the perfect office is within your grasp without any elbow grease, there’s always something to improve.

Office space

Most businesses don’t feel as though they need to change much. Most will have everything they need, where they need it, at any time. One area that seems to cause a small issue is the warehouse.

The warehouse

Warehouses are usually full of space, but are only used for the function of deliveries and holding company stock.…

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Top 5 Tips For Keeping Your Employees Motivated

For those on the outside looking in, running a business might seem like a luxury. While it does have its benefits, these individuals often ignore the complications and hardships associated with running a successful business.

As a business owner, it often feels like there are innumerable tasks to juggle simultaneously. You’re responsible for keeping a smile on the faces of your workers and customers.

Motivated employees

Keeping your employees motivated is pertinent for ensuring their productivity level remains at the peak. Within this guide, you will discover tips that can help you keep your employees content and motivated!…

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Publish Your Business Profile on These 5 Free Sites

If your small business doesn’t have an online presence, it doesn’t exist in the minds of millions of potential customers and clients. A study by Google found that “4 in 5 consumers use search engines to find local information.” In today’s world of business, you must have an online presence to be successful. That’s simply a fact of modern life.

There are a couple of ways you can accomplish this. You can hire an internet marketing firm or you can do it yourself. If you choose the latter option, consider free profile sites to start.

Apple's LinkedIn business profile page

Apple’s LinkedIn business profile page

A few of these sites are discussed here, in no particular order:…

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3 Professional Services Marketing Questions Answered

Professional services marketing is ever-changing. There’s a lot that goes into marketing, and when a business is small, it’s not uncommon for mistakes to be made and questions to go unanswered.

Service marketing

Whether you’re a business owner or a marketer, you can use these tips to help properly market a service:

1. Social Media: How Does It Help?

Social media connects businesses to billions of people. A lot of traffic is driven to websites and turned into leads thanks to social media, and everyone is doing it. Businesses have social media presences just to avoid missing the trend, but a lot of professionals don’t know how social media is helping them attract new clients.…

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3 Proven Growth Strategies for Law Firms in 2017

Law firms need to stay at the forefront of marketing to expand and grow. And the rules keep changing every year. Software is an integral part of a law firm’s marketing campaign, and there’s a lot new and established firms can do in 2017 to expand their reach, bring in new clients and make more money.

Law firm growth

Your firm can implement the right strategies today to help spur growth tomorrow.

1. Referral Tracking Via CRM Solutions

If your firm is still using Excel to categorize your leads and clients, you’re doing it wrong. It’s time to step into the world of an all-in-one CRM and client intake solution that allows you to properly track:

  • Contacts
  • Leads
  • Conversion rates
  • Lead sources

Lexicata offers an all-in-one solution that also incorporates intake forms, automatic email reminders, status updates, engagement letters and so much more.…

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3 Ways Small Businesses Can Meet ADA Facility Compliance Requirements

Americans with disabilities are protected under the Americans with Disabilities Act (ADA). Signed into law in 1990, the ADA is a civil rights legislation that allows disabled persons to enjoy the same products and services as people without disabilities.

Businesses must meet ADA compliance to avoid breaking the law.

Businessman using wheelchair

Fines and penalties are imposed on small businesses that fail to remain compliant. Businesses must take the appropriate steps to accommodate disabled patrons.

Businesses must meet the needs of their patrons, and there are a few methods to fast-track your business to ADA compliance.

1. Focus on Accessibility

Businesses have a legal right to focus on accessibility, and this is in the retail and restaurant space especially.…

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4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

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How to Effectively Manage and Motivate Your Salon Staff

Upon proactively recognizing the specific challenges on motivating and managing staff, salon owners or managers need to find effective ways to attend to these. However, there is actually no definite way to resolve those issues considering the fact that there are many types of salon business models.

Hairdresser

Diverse approaches could be employed depending on the type and case of your operation. But the good news is, there are other solutions that can be instituted to maintain a creative, busy salon environment full of hard working and motivated staff.

Whether you are a first-hand or experienced manager, we have some ideas and tips for effectively managing and motivating your salon staff.

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