How Email Marketing for Business can Help You Make Your Dreams Come True

Any business with involves an online presence needs email marketing to grow. Email marketing is crucial because it improves your revenue, increases your communication, and reach significantly, is measurable, flexible, and scalable.

Email marketing campaign tactics

Email marketing can do much more. Here is how email marketing for business can help you achieve your dreams.

1. People use email a lot

People everywhere in the world use email in one way or another. This mass usage of email makes email marketing a great channel to sell your products and services. Chances are your target audience, and anyone you come across uses an email.

Email is different from other marketing channels such as broadcasting and print in that it offers direct communication with the target audience.…

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AMP for Emails as a New Word in Email Marketing

We surely don’t like to remind unpleasant things – but anyway, do you remember that anxiety we felt up to 2019 spring? We even thought of reeducation as it seemed that the email marketer profession is about to extinct back then. Dozens of forecasts stated that outdated email format itself will be replaced by advanced new-fashioned communication channels.

AMP for email

In March 2019, Google released AMP for Email. This brand new technology is a part of the whole Internet AMP-powered reload that is in the constant process of implementation now. Since that day, things changed completely – and we, the email marketers, are not scared of the dark future anymore.…

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Do You Consider Yourself a Business Professional?

There are many different pathways to be successful at your job. But one of the more interesting perspectives to take is if you ask yourself a question – do you consider yourself a business professional?

Business professional working

You might think of yourself as an expert in your field. Perhaps you believe you are a great salesperson. But what does it mean to be a business professional? To answer this question, one of the things that you have to think about is how well you present yourself online these days.

The best business professionals are the ones who have the best online presence. They also have the most precise description of what they do and who they are.…

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5 Best Offsite Meeting Ideas To Inspire Your Employees

Despite business owners’ efforts to set up the best offsite meetings, many employees dread attending them. As a business owner, you might want to host one of the few great offsite meetings. After all, your company’s success could depend on it.

Conducting off-site meeting

These meetings are a great opportunity to build relationships. However, if you fail to plan a fun and exciting yet educational meeting with your team, you will improve your company’s productivity levels.

Read this post to learn about the best offsite meeting ideas to inspire your team.

Revisit Your Company Values

One of the best ways to inspire your team is to revisit your company values.…

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5 Ways To Grow Your Small Business

Whether you are launching a startup or have spent several years establishing your business, growth is essential for success. Every small business, regardless of which industry it is in, benefits from generating new clients as well as encouraging repeat customers to purchase products or services again.

Boutique owners discussing strategy

Implementing these five strategies is an excellent way to grow your business quickly to help it reach its full potential.

Develop a Comprehensive Understanding of Your Target Audience

Before you even launched your business, you determined who your target audience was. However, it is not enough simply to know who your products or services appeal to.…

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5 Tips to Help You Manage Remote Employees Effectively

Managing employees situated in different locations around the globe isn’t easy. Hiring remote workers has a number of challenges. Reviewing their work and providing timely feedback is can be difficult since you can’t physically monitor them.

Busy remote worker

But most businesses (especially startups and small companies) find hiring remote employees to be very beneficial. Here are some of the benefits:

  • You can hire top talent regardless of the location
  • Remote workers are often more productive than office workers.
  • You’ll save plenty of office expenses

If your company has multiple remote workers, it will be a challenge to keep all of them coordinated and productive.…

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Mirai: Now with TOR

Botnets, a collection of Internet-connected devices compromised by malware and under the control of a botnet “herder”, pose a significant threat to the cybersecurity of both the owners of the devices and the rest of the Internet at large.

Mirai botnet MUD

photo credit: Obsydistone / Wikia

The security impacts of botnets for the Internet arise from the fact that they are designed to be used to amplify the botnet herder’s ability to perform large-scale cyberattacks. A common example of this is a Distributed Denial of Service (DDoS) attack, where many devices work together to overwhelm and take down an organization’s website. As botnets grow larger and easier to create, organizations increasingly need to deploy robust DDoS protection solutions to help protect their Internet presence.…

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Buy Or Lease? Exploring Property Options For Your Business

Property is one of the largest expenses for any business, whether that means renting a storefront or purchasing a warehouse, but expense isn’t the only challenge facing business owners.

Office building - buy or lease?

When it comes to investing in real estate, business owners need to project well into the future, determining whether a property will still meet their needs a few years down the line. Companies don’t want to be trapped with a too-small property because they already took out a loan on it, but they also don’t want to overpay on a rental they plan to remain in for years to come. So how should a business owner decide?…

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6 Reasons Your Business Needs the Help of a Staffing Firm

One of the most critical parts of running a business is hiring the right people. It doesn’t matter if you’re looking for permanent employees or part-time, per-project workers, you’ll always need the most competent people to get the job done. This is one of the primary purposes of an HR department: finding the best human resources that will help your organisation achieve its goals.

Staffing firm

However, there are also plenty of reasons you should consider getting the help of a staffing solutions firm to hire talent. In fact, it may even be the best course of action you can take. Below, we identify just a few of the myriad ways a professional staffing firm can benefit your business.…

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4 Strategies for Inspiring and Guiding Your Team

Not every leader has the foresight or faith of Norm Miller, which is perhaps why Gallup’s research indicates that only 14% of workers feel inspired to grow after receiving performance reviews. Yet Miller’s not exactly radical; he just takes a fresh approach to managing a workforce.

CEO guiding team in a meeting

As Interstate Batteries’ board chairman and former CEO, Miller leads from a humble, centered place. Not only does he shower his employees with resources and investment, but he carries his religious beliefs wherever he goes. It’s a beautiful blend of fiscal and people stewardship that’s resulted in a $2 billion company fueled by his creativity, risk tolerance, and spirituality.…

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