Security Risk Management For Enhanced Cybersecurity In SMBs

Risk is inherent to all businesses, whether large or small. Unfortunately, there seems to be a greater focus on high-impact criminal activities within large corporations. Since the media focus on large businesses, it is easy to think that your small business is not at risk. However, small to medium-sized businesses (SMBs) are at a higher risk since they do not have the resources to handle data breaches. More importantly, 60% of SMBs go out of business after a cybersecurity breach.

Risk management tips

The 2018 Verizon Data Breach Investigations Report found that 58% of cyberattacks target small to medium-sized enterprises. Ultimately, SMEs or SMBs are more accessible for penetration than large corporations.…

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3 Areas Of SEO Your Business Should Be Giving More Attention To

As a modern entrepreneur, you likely already know how important it is to have a strong online presence and that a big part of this is how well you do with your SEO efforts. However, for those who are running small businesses, it can be very challenging to devote enough time, attention, or money to having a solid SEO strategy with everything that you need to take care of for your business.

Focus on SEO strategy

So if you’ve been letting your SEO efforts slide, here are three areas of SEO that your business should likely be giving more attention to in order to see a larger impact on your bottom line.…

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6 Small Business Tips to Make You More Profitable

Every entrepreneur dreams of their business dominating their niche, but it’s not an easy road. Here are six small business tips to set you up for success.

Modelling agency owner

1. Stick with Your Niche First

Find your niche. It’s one of the first lessons many entrepreneurs learn. Finding a specific niche to target is key to early success in business. However, after that early success, many small business owners decide to branch out and try new things.

It’s not always a bad thing to diversify, but it can be if it means abandoning your niche market too soon. Sometimes it can be a better idea to tweak and be innovative within your niche.…

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Responsible Small Business Funding Approaches

Growing your small business takes more than a great idea and hard work. You will need funding for start-up and operations until your business is self-sustaining. Even then, there will be times when your business needs to purchase equipment or inventory but there isn’t enough cash reserve to make it happen.

Business funding options

There are many funding options available for small business owners, and by knowing the pros and cons of each, you can be more informed about which option to pursue. The type of situation or circumstance you find yourself in may also contribute to which solution is the most secure for your company.…

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3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
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Do You Need a Lawyer When Claiming for Workers’ Compensation?

When claiming for workers’ compensation benefits, one of the questions that may enter your mind is: do I need a lawyer when claiming for worker’s compensation benefits?

Hire a lawyer for making workers' compensation claims

Technically, the answer is no. You can usually do the filing for claims yourself without any lawyer’s help. However, not all are comfortable doing this by themselves.

For one, they are afraid of being given less of what they actually deserved. This is a sad reality, but some companies and even insurance companies do not give the full compensation an employee deserves, primarily for their own interests.

But let’s be clear: we don’t intend to put employers, companies and insurance companies in a bad light – it just so happens that some do rip off their employees.…

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How to Boost E-commerce Sales in the Holiday Season

We’re getting close to the holiday season, the period when people are willing to spend a lot of money on presents for their loved ones. However, since your customers are preparing their wallets, you should as well do several things to get better results and higher profits.

Boosting eCommerce sales

Because of that, we would like to provide you a few strategies to boost e-commerce sales in the holidays, and hopefully, you’ll manage to have more sales in 2019 as in the past few years.

Offer free shipping and refunding options

One of the easiest ways to generate more sales during the holidays is by offering free shipping.…

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Team Spirit: 5 Reasons Why You Should Make Custom T-Shirts for Your Staff Members

Today a multimillionaire entrepreneur is just as likely to be wearing jeans and a t-shirt as a business suit. Casual is the new cool, which is one reason many businesses now supply employees with branded company t-shirts. But, style aside, investing in custom t-shirts can improve workplace efficiency and create more relaxed employees.

Employees wearing company tshirts

Casual, comfortable workwear makes dressing for work easier and acts as a mobile advertising medium. It is also very easy and affordable to create your own unique shirts.

1. It Is Not Difficult to Print Your Own T-Shirts

Some businesses order company t-shirts from printers who use large machines to screenprint bulk orders.…

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Don’t Let the Facebook Phishing Lawsuit Offer False Sense of Security

Every Internet user must be aware of the dangers of phishing attacks. These types of scams are escalating.

Phishing

Facebook has recently taken action to help combat the growing problem of phishing. They filed a $2 million lawsuit against a number of fraudulent websites, as well as some domain hosts that gave them the opportunity to exploit their victims.

The lawsuit alleges that the domain hosts were either intentionally or unintentionally complicit in the scams. They are suing for a trademark infringement, because some of the fraudulent domains used terms including the word “Facebook.” These websites claimed to part of the Facebook brand and were asking users to update or download Facebook apps in an attempt to steal their information.…

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5 Reasons Your Business Needs Marketing

You just spent years developing the perfect product. You just opened your business online and as a brick and mortar establishment, but you can’t get any customers to come your way. You need marketing.

Attractive marketing

Don’t get caught up in the misconception that marketing and advertising are one and the same. Marketing has a much broader spectrum. Proper marketing can drive your business forward over a much longer period of time.

If you’re still not sure why marketing is so pertinent to your business, take a moment to stop. Read through this brief overview, featuring a few reasons why your business needs good marketing.…

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