The Three Pillars of Online Reputation Management

If you have run a brick-and-mortar store before, you know just how damaging one customer’s negative experience can be to your reputation in the neighborhood. Infamy carries an impact several orders of magnitude larger on the internet.

Reputation management

You are no longer dealing with the perception of the hundreds or thousands of people living in your area. It’s now about the millions of people online who may come across the complaint. That’s why online reputation management is so vital. We look at the three ways of protecting your brand on the internet.

1. Great Content

First impressions last. One of the most effective ways of increasing your credibility online is by creating high quality content.…

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Money Management – 6 Tips for Optimising Your Invoicing System

Are you being paid on time? When do you mail out invoices to clients? Invoicing can seem like a never-ending job, especially if you do not have a reliable system in place to maximise your accounting practices. If you are struggling with invoicing and billing within your business, you may need to make a change in the way you charge.

Business invoicing

photo credit: ClearFrost / Flickr

If the employees that you have completing the invoicing process are struggling with getting them out on time or appear to dislike the time of the month when invoicing occurs, you need to make a change in your company to speed up the process and make it more efficient.…

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Start Your Christmas Advertising Early With A Brand Awareness Campaign

Not every business makes use of promotional products, even though it can be a vital part of their advertising operation, but those that do (and, hey, even those that don’t yet) should always think about the impact of combining holiday themes with promotional tools. It is never too early to start getting consumers ready to consider your business a prime source for what they need.

Christmas advertising

Christmas advertising: Isn’t it too early?

Many people describe how they hate hearing about Christmas shopping specials months in advance, and it’s true: preparing for the holiday season means interrupting the warm summer months with thoughts of snow, decorated trees, and short daylight hours.…

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Q&A with Brian Madgett, VP of New York Life on Small Business Insurance Coverage Gap

Many small business owners view business insurance as the necessary evil, and thus they are reluctant whether they should take more coverages or not. In reality, nobody really knows (except the insurers, perhaps) until the disaster happens; in that case, it’s all too late.

The result of the reluctance is the gap between the coverage they have and the amount they actually need.  But how bad is the gap? What should small business owners do in response to the gap?

Brian Madgett, New York Life VP

We converse with Brian Madgett, The Vice President of New York Life – the largest mutual life-insurance company in the U.S.…

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What Makes an Ideal Office? (Infographic)

Office environments vary depending on the size of business and industry, but at the end of the day, everyone has their own view on what an ideal office would be like. Ensuring that employees are happy in their working environment is extremely important as happiness is the main contributor to a productive and motivated team. Cezanne HR carried out a survey to establish what Britain would deem as their ideal office, taking a huge variety of factors in to consideration.

Happy office

What makes an ideal office

How can you create the best office environment for your employees? Well, it might be time to consider allowing minimal supervision, as being micro-managed is one of Britain’s largest office annoyances!

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How to Elevate Your Startup with Animated Explainer Videos

Startup owners rarely have large marketing budgets at their disposal.

But marketing your product or service is essential at every stage of growth. That’s why you need to capitalise on your resources wisely, and spend money on marketing techniques and tools that offer high ROI.

Animated explainer video

Animated explainer videos bring plenty of benefits to startups that are short on money but want to make a mark on the industry by communicating their value in a unique way.

Explainer and how-to videos account for 67% of global YouTube viewership. Users watch 5,000 videos like that every single day.

Here are 5 tips to help you grow your startup with animated explainer videos driving your marketing campaign.…

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How Your Personal Financial Decisions Could Affect Your Business

Life is rough all on its own. When you add money too it, sometimes it can be too much. However, as a business owner, you must learn how to balance your own finances before you can create success in the finances of your business.

New business financial meanagement

With so many businesses going bankrupt, it might be a wise decision to invest in a little know how when it comes to money. Below are a few things that might occur in your company if you don’t.

Stay Ahead Of The Bills

Paying bills is my favorite thing to do, said no one ever. Yet, it must be done.…

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4 Signs You Have Been Hacked

Massive hacking attacks make global headlines. These incidents typically affect governments and major corporations. Large organizations provide a bigger challenge, a larger payoff and, for some hackers, raises their notoriety in this underworld network.

Small business hacker

Yet, small business computers need extra protection too. Persons with unauthorized access can steal your confidential information, compromise your email accounts, siphon money or enroll your computers in a botnet for use in future large scale attacks.

The following are four signs that should catch your and your employee’s attention.

1. Fake Antivirus Popups

Deceptive antivirus notifications that either detect the discovery of a virus or urge you to download a new antivirus, may be a sign of a compromised system.…

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How to Buy a Used Coordinate Measuring Machine

Buying a used coordinate measuring machine is a smart, strategic way to save money while improving your measuring capabilities. But it also raises a number of questions, including where you should buy a used coordinate measuring machine, what brand you should buy, and what you should expect.

Coordinate measuring machine

The good news it that the majority of coordinate measuring machines use frictionless air bearings, which means their mechanical structure wears down much slower than your CNC tools. A good coordinate measuring machine can last as long as 30 years, so a used machine will have plenty of life left in it.

Coordinate measuring machine buyer’s guide

Carefully consider where you go to buy metrology instruments, as there is a big difference between going online or buying at auction and going to a reputable coordinate measuring machine dealer.…

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