5 Signs Your Website Needs An SEO Audit

Search engine optimization (SEO) forms an integral part of marketing. It involves all strategies you can employ to enable a website to rank high on search engines. It increases the visibility of your brand. For that reason, you’ll likely gain more customers and sales.

SEO audit

You can invest heavily in SEO marketing. But sometimes, it can reach a point where you’re not getting good results. That requires you to do an SEO audit to know where you need to improve or make changes.

Here are signs your website needs an SEO audit.

1. You Noticed Low Engagement With Your Online Content

Experts will tell you that content is the backbone of digital marketing.…

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5 Highly Effective Strategies to Grow Your Auto Repair Shop

If you own an auto repair shop or planning to start one, you need growth. Most of us would like to be larger than our competition, and increasing the customer base is the best way to accomplish this. We will share with you several strategies that have worked for many people over the years.

Auto repair

Establish a Strong Online Presence

Your local auto repair shop has a lot to gain from a strong online presence. Consumers today are using the internet more than ever to find their next mechanic, and if you’re not reaching out to customers with an easy-to-use website they can access 24/7, you’re missing out.…

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What are Behavior-Based Products?

It is interesting how people prefer or buy particular products or services over others. This makes consumers wonder how the brands offering these products guess what they like. Brands produce behavior-based products, which are designed according to consumer behaviors. These products satisfy consumers’ present and future needs by looking into customers’ consumption patterns.

Salesperson offering behavior-based product

Behavior-based Products: Explained

As its name suggests, behavior-based products are products produced depending on the exhibited behavior of consumers. These behaviors include usage and purchasing behavior, benefits sought, and customer loyalty.

A ride-sharing company, for example, can persuade its customers to ride more often by providing discounts and other valuable offerings.…

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Branding Tips When Creating a Business from Scratch

Creating a business can be a fulfilling and rewarding experience that allows you to build something from the ground up. Though it can be an exciting process, getting your branding right can be tricky when first starting.

Startup branding

Having some guidance can make the act of building a brand easier and more enjoyable. Here are some branding tips for when you’re creating a business from scratch.

Build Awareness

An essential part of branding your new business is getting the word out to others. No one can engage with a company if they’re not aware that it exists. Awareness can be built in a variety of ways.…

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Why Small Businesses Should Invest in SEO

Every business, small or big, new or old, needs regular web traffic to remain visible online and get more customers. However, small business owners find it even more challenging to rank higher in search engines. Despite developing user-friendly websites, they are not able to build a strong web presence and bypass their competition.

So, what should the small companies do to get more customers and boost their business?

SEO for small business

photo credit: Oleksandr Pidvalnyi / Pexels

Small businesses should invest in SEO to bring more potential customers and increase conversion rates eventually. SEO efforts are likely to build brand awareness online for the business and take advantage of the online market.…

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Email Deliverability – Why It Matters for Your Business?

Email marketing still plays a crucial role in digital marketing. Business owners love email, especially salespeople. It allows them to connect with prospects and increase their customer base. No matter how well you craft your emails and optimize your campaigns, it won’t generate the expected outcomes without the right email deliverability strategies.

Email deliverability

Email deliverability is the backbone of a successful email marketing campaign. Your deliverability strategies can make or break your emails. To make your email marketing successful, you need to ensure that your emails are successfully landed in the customers’ inboxes.

What Is Email Deliverability?

Email deliverability is the core pillar of email marketing.…

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Website Redesign: Things You Should Consider Before Doing It 

If your current website is outdated, not optimized for SEO, has a high bounce rate, or simply doesn’t meet your expectations, it might be the time to redesign it. This is something you shouldn’t take lightly.

Website redesign

photo credit: Kelly Sikkema / Unsplash

A redesigned website can bring you many benefits, such as increased conversion rate, better SEO ranking, improved brand image, etc. But before you start engaging in the actual website redesign, you need to consider certain pre-action steps.

These steps include:

  1. Analyzing your current performance metrics
  2. 2. Determining your website redesign goals
  3. Deciding on what content to keep
  4. Choosing the right content management system (CMS) platform
  5. Analyzing your competition

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5 Tips to Supercharge Your Online Store Sales

Your online store thrives on consistent, dependable sales. But there’s always room for more! How can you increase your online store sales to be busier and more profitable than ever?

Online store video promotion

We’ve got you covered with 2022’s top tips to supercharge your online store sales.

1. Write Compelling Product Descriptions

Your product description is your chance to separate your products from your competitors. Give the buyer an idea of what the product is really like. Use keywords to help you appear in search results. Don’t just talk about product specs. Help the reader picture what life will be like if they purchase.…

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7 Creative and Effective Spa Promotion Tips

No matter what type of business you own, promotions are vital in bringing in new customers and keeping your existing ones coming back for more. This is especially true for spas, which need to stand out in a competitive market and find ways to lure in potential clients.

Spa business

Read on for our 7 creative and effective spa promotion tips.

Run an Online Contest

Trying to develop creative and effective spa promotion ideas can be a challenge. However, running an online contest is a great way to engage potential customers and build interest in your business.

Here are a few tips to help you run a successful contest:

  1. Choose a prize that will appeal to your target audience.
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Digital Signage Device Demand & SWOT Analysis By 2031

According to all predictive models, digital signs will be a mainstay of modern retail business by the year 2031. They will be just as common in stores as digital card readers are.

Digital signages

photo credit: Sinkdd / Flickr

What is odd is that most predictive models prior to the 2020 pandemic showed an equal mix of mobile shopping and digital signs. But since the pandemic, digital signs are predicted to be even more popular than any form of mobile/smartphone wallet payment service. This is because digital signs proved very useful for remaining contact-free during the pandemic.

Since most predictive models now assume that more pandemics are coming, it is safe to say that digital signs are here to stay.…

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