The Impact Lean Thinking Can Have on Marketing

Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy.

Lean thinking in marketing

Lean thinking changes the emphasis to quality over quantity. It’s not about reducing anything except wasted effort. In this article, we take a look at a strategy that focuses on processes that holistically increase conversion rates by focusing on customer satisfaction, employee well-being, and constant improvement. Read on to learn more about the impact lean thinking can have on your marketing efforts.

First, What is “Lean” Thinking?

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Tips for a Successful Marketing Campaign

Marketing campaigns take time and money, so it’s important to make sure they are effective. If you want your campaign to be a success, here are some suggestions.

Planning for the marketing campaign

Reaching The Right Audience with Geolocation Data

The best marketing campaigns can’t work unless they reach the right audience. And this is where geolocation data comes in handy.

When looking for trends, behaviours, patterns and accurate audience insights within a specific location you can learn a lot from geolocation data and specialist agencies like Mobsta can help with this. Mobsta helps clients to increase their understanding of audience behaviours and geolocation data by gathering information derived from their online and offline channels, which in turn helps you to make better decisions about your marketing and successfully target those who are most likely to respond to your tactics.…

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6 Services That a Branding And Communications Marketing Agency Can Offer

2022 will be a challenging year for entrepreneurs, with most already getting their branding activities in order. The slump during the pandemic made businesses take a step back and revisit their branding strategy. Research has also found that about 69% of customers believed that the brand they trust impacts society positively.

Marketing agency meeting

Attention spans are shrinking, and it means that you only have a few seconds to make an impression. Your time may be as low as five milliseconds. Therefore, your branding efforts begin with your landing page. You can retain the services of a branding and communications agency such as

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How to Start a Lead Generation Business: Belkins’ Tips and Life Hacks

In modern business, staying put and resting on your oars spells stagnation and dramatically lagging behind your rivals. It is also true of the B2B sector where competition is especially acute because of the limited number of agents who are very often powerful players in their realm.

Lead generation business

That is why for a forward-looking management of any B2B enterprise, getting new leads and turning them into prospects and then into loyal customers is a chief priority. Many of them prefer buying business leads to lead generation efforts of their in-house teams – and this is where lead generation companies step in.

Given the growing need for B2B sales lead generation services, launching a lead generation venture is a profitable business idea promising substantial revenues.…

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How Toronto Small Businesses Can Leverage Digital Signage to Recover

Let’s face it, Toronto businesses have been hit hard. The revolving door of lockdowns, work-from-home orders, and capacity restrictions have been tough across multiple industries. The opportunities to capitalize on foot traffic, crowds, and in-person events have dried up dramatically.

Digital signage located in a mall.

But as businesses pursue their recovery, many are looking for innovative ways to engage with people in the public realm once again, and they’re turning to digital signage to get the job done.

Digital signage is an increasingly affordable and convenient option. Toronto digital signage company BIG Digital is one example of sources that have made digital signs both portable and easier to access.…

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How to Create a Successful Business Website

Building an online presence through a professional website allows organizations to market their products and services. In turn, prospective clients will easily know what they offer and read about their company milestones. This way, business owners can focus more on improving their product features and customer service.

Business website design

An informative website adds credibility to your organization and strengthens your brand image. Additionally, it provides you with an avenue to make an excellent first impression. As a result, prospects will recognize the legitimacy of your business. This also allows you to stand out among your competitors for a bigger market share.

Read on to find out how to ensure a successful business website.…

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Get Noticed –  7 Places to Publish Your Content

Having a natural knack for writing isn’t enough to launch a career in writing. Typically, recruiters will want you to prove your abilities, and will ask you to show them your “clips” — meaning published articles.

Content publishing

If you don’t have a strong portfolio of writing, don’t fret: some sites will publish your work without much hassle on your end. Try demonstrating your writing talent by creating work on these seven sites to gain exposure and build a diverse collection of content.

1. Medium

Not only does Medium give you the platform to showcase your work, but it also enables you to create a branded profile where all your pieces can be viewed together.…

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Why Behavioral Triggers Should Be Part of Your Marketing Strategy (+ Best Behavioral Marketing Tools)

Everything you need to know about behavioral triggers to elevate your marketing strategy this year.

Browsing online store

Image courtesy of Pexels

Behavioral triggers are one of many factors that drive successful marketing strategies. They allow businesses to connect with customers on a personal level without requiring someone to be watching every digital interaction.

With the right tools, you can easily understand your customers on a deeper level and use real-time data to create behavioral trigger messages.

Whether that’s a cart abandonment message to increase revenue to a welcome campaign to nurture new audiences – it can all be done with behavioral triggers.…

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5 Ways to Increase Conversions on Your Mobile App for Business

There are several ways to increase conversions on your mobile app for business. By optimizing your conversion rates, businesses can increase the percentage of users that convert into paying customers along the buyer’s journey.

Mobile app for business

Typically, these steps are key parts of the sales funnel and start when the user installs the application. Then, businesses can pick up conversions when the user opens the app, views the purchase interface, or subscribes to your email list.

As a marketing professional, you need to know effective strategies to increase conversions. This way, you can use your application to get traffic and sales for your growing organization.…

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Top 4 Sales Strategies To Seal The Deal

Due to the constant changes in consumer behavior, it’s critical to regularly examine your sales technique with your team. Selling any goods or service requires striking a delicate balance—you must be persuasive without coming across as pretentious or overbearing. It requires meticulous planning, but with a well-defined strategy in place, you can ensure that your business remains consistent and closes more deals.

Sales strategic meeting

If you work in sales, you’re undoubtedly already acquainted with the process of shaking hands after a transaction. It’s a sense of fulfillment for a job well done. However, closing a contract is not always straightforward, and customers can be picky or unsure of their objectives.…

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