In a country celebrated for its art, fashion, and cuisine, a curious phenomenon is unfolding—one that challenges traditional career aspirations. In Italy, many people are increasingly choosing to become taxi drivers instead of climbing the corporate ladder to become CEOs. While it may seem counterintuitive in a world obsessed with titles and LinkedIn status updates, the Italian context offers a surprising perspective that redefines what success truly means.
photo credit: Lorenzo Alessio Messina / Pexels
This case study dives into the reasons behind this shift, exploring economic, social, and psychological factors that are reshaping Italy’s professional landscape.
The CEO Dream—Not What It Seems
Let’s start with the elephant in the room.…
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