The Importance of a Professional-Looking Website in Business

Business is all about image. It always has been and always will be. It is the way of the world that people wish to deal with successful organisations and in this digital world we live in, your website is your digital shop window.

Web design

Image Source: Freepik

The first introduction to you and your business is usually your website. If the user finds it hard to navigate or the pages load slowly, that will likely lead to moving on to the new potential provider, making a mental note never to bother returning.

Times are Changing

Not too long ago, a potential customer might first hear about you from a brochure or radio advertisement.…

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3 Types of Tech That Can Reduce Business Costs

Keeping costs low is an important way to minimize waste and increase profitability. When you’re running a small business, it’s vital to make the most of your budget. By reducing overheads where you can, you’ll be able to invest more resources in other critical areas and generate higher profits. Fortunately, technology makes it easy to minimize business expenditure.

Cloud tech cuts costs

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To find out how you can drastically reduce your outgoings, take a look at these three types of tech that can reduce business costs now:

1. Cloud Storage

Switching to the cloud means you won’t have to rely on physical servers to host applications, store data or run platforms.…

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What Is a Premium Domain Name and Who Should You Buy It Through?

When you develop the perfect idea for a new website, your first step is to pick out the perfect domain to help people evaluate your site and choose to visit. After searching for some ideas, you find what you think would be great, only to see a price tag of several hundred or thousand dollars.

Premium domain names

With some domains available for only a few dollars, you probably wonder what’s so special about the one you have found. Chances are, you have stumbled across premium domain names.

Here are the answers to some important questions to help you understand more about these domains and where to purchase yours.…

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8 Most Common Local SEO Myths

Very often local businesses spend money, time and energy on things which have little to no impact on their rankings in SERP.

Following the wrong practices can even negatively impact your SEO if you are not careful.

Local SEO myths

Given below are some common local SEO myths.

1. All Backlinks Produce The Same Results

Not every backlink has the same impact on your SEO. The authority of the site from where you get a backlink plays a huge role in the link-juice that you get. For example, backlinks from forum profiles, web profiles have little to no value for your SEO. Rather they can kill your SEO efforts.…

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4 Essential Steps to Kickstarting Your Online Business

The number of online buyers is expected to reach 2.14 billion in 2021. And that’s great news for entrepreneurs that are thinking of launching their own business. Even though the competition can be fierce, the opportunities to make sales and leverage digital business tools allow almost anyone to create a store and find their audience.

Start an online business

photo credit: Adomas Aleno / Unsplash

But getting started can be scary as well. You have to navigate countless regulations, figure out your place in the market, and be ready to meet customer expectations from day one.

To help you get started with all of that (and more), let’s go over a few of the key steps you’ll need to take to kickstart your online business in 2021.…

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Add to Your Small Business Skillset with G Code

Whether you’re planning on investing in CNC machinery or already use it as part of your process, learning G Code could be a real feather in your cap. Don’t worry if you’ve never coded before or aren’t sure where to start, it’s incredibly easy to pick up with a little time and effort. Although you won’t become a master on your very first go, it’s an essential skill when it comes to making the most out of your CNC machine.

CNC machine programmed with G Code

photo credit: Peter Martin Hall / Flickr

Whether you’re interested in G Code milling commands or looking to develop a more general understanding of operations, your small business could really benefit from any newfound knowledge.…

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3 Types of Data Storages You Can Consider For Your Business

One of the biggest (and most important) operations for your business is data storage. From website files, mobile applications to backing up company data, it is important to have the right storage solution for your business.

Data storage

If storing data is one of your biggest headaches, this article is for you. We have discussed different storage types that will help you store your business’ data better.

Have a look at the below three data storage types.

Direct Attached Storage (DAS)

DAS is directly connected to your computer and is faster than external hard drives are. In addition, it takes less power too!…

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Learn How to Send a Mail Merge and Why You Should Start Using It

Discover the steps to send a mail merge and why it can benefit anyone and their business

Businesswoman sending mail merge

Whether you are a business owner, digital content creator, or someone who likes to stay in touch with friends and family, using a mail merge can be extremely helpful. It will allow you to send emails to hundreds or thousands of readers with the click of a single button. In addition, you can use mail merge tools to view analytics on who opens your emails, what kind of subject lines work best, and more. Learn how to send a mail merge and why you should incorporate it into your routine — it can drive more sales, increase viewership, and create a community within your brand.…

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Reasons You Should Utilize The Internet in Your Marketing Efforts

For the past few decades, the internet has totally dominated so many people’s day to day lives. It’s transformed the way we work and live. If you aren’t currently using the internet as part of your marketing strategy, instead opting for more traditional forms of advertising, then you’re missing a trick. Here’s why…

Using the Internet for marketing

1. Your competitors are doing it!

Regardless of the product or services you provide, there is always competition out there taking away from your potential customer base. Utilizing marketing techniques such as SEO (what is an SEO service?) can help get your company to the top of the search results on Google.…

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Choosing the Right Software Licensing Strategy

Choosing the right licensing scheme is critical to a software product’s success. Potential customers will not license your software if you choose the wrong licensing structure, even if your software is better compared to competing solutions. In addition, the right licensing strategy can pave the way for innovative and successful marketing strategies. As a result, one could argue that a software company’s success is determined by how it licenses its software.

Software licensing management

photo credit: Fotis Fotopoulos / Unsplash

Working toward higher-quality software license management is a must for most large or growing businesses. Working toward the target of implementing the best software and license management practices enables organizations to identify a complete software inventory as well as operate within established guidelines.…

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