How to Visualize eCommerce Data and Why It’s Important

In the current digital era, data is always a key solution. Its increased importance is quite obvious. The data has become both the means and the currency. If you want to get ahead in your business development, learning how to use and visualize data is essential.

Ecommerce data visualization

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Most modern businessmen have professional teams that deal with data analysis and visualization. It allows keeping the information about the company’s profits, bestsellers, customer appreciation, etc. in check. To run the company, you have a constant need to double-check every figure in your team’s reports.

The visualization helps deliver the data in the clearest form for understanding.…

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4 Features That Are Offered by Bulk Email Services

You need to communicate with multiple people through one communication channel when you are marketing. Trying to get in touch with everyone separately can be quite time-consuming, which is where a bulk email service can come in handy.

Send bulk emails

When you’re looking to send bulk emails to your customers, you want to ensure they’re clickable and deliver the right message. Here are four features that you can find when hiring a bulk email service:

Broadcasting Email Campaigns & Customizing Sender Information

Beginning a new campaign through emails can be intimidating, and you might not always know how it can turn out. However, with the help of an excellent email service, you can begin broadcasting email campaigns at the touch of a button.…

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3 Internal Aspects Of Your Company That Affect Your External Brand

Branding is one of the core elements of a company’s life. It not only helps in creating your professional identity, but it also ensures that your company has a direction where it should consistently head towards. As studies show, consistent presentation of a brand increases revenue by 33%.

CEO and her staff

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When we think of consistent branding, we often think of a company’s marketing efforts and everything that those might entail – its logo, its merchandise, and its ads. Another important aspect of branding is a solid digital marketing strategy. However, branding goes beyond marketing; here, we will look at other aspects of your company that are integral to your brand, too.…

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What is Audience Segmentation? How Can it Help Your Business?

They say if you market to everyone, you market to no one. That’s why it’s important to determine your target audience, segment it and then market to them.

Audience segmentation

image credit: Jaemi Bremner / Medium

Understanding Audience Segmentation

Audience segmentation is the process of dividing your target market into groups based on shared characteristics. The goal is to take these groups and create unique marketing messages that appeal to each group’s needs and interests.

Why Segment Your Audience?

Audience segmentation provides many benefits, but here are a few key reasons why it’s important to segment your audience.

  • Helps you better understand your target market
  • Enables you to create more personalized marketing messages
  • Allows you to focus your marketing efforts on specific groups
  • Increases the effectiveness of your marketing campaigns
  • Helps you allocate your marketing budget more efficiently.
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5 Tips for Real Estate Agents to Crush Social Media

As the saying goes, you can’t manage a room of fish and water bugs. On social media, you can find a world of creepy, crawly creatures known as “sensory blasters.”

Social media has become a highly-charged and dynamic place where anyone and everyone can communicate with strangers via voice and text chat or message boards with elaborate algorithms that analyze the content available to find relevant messages and respond accordingly.

Real estate agent using social media

photo credit: Andrea Piacquadio / Pexels

Great agents must have an effective social media presence to market their services and remain active in the digital world. A strong social media presence is one of the most important considerations when going into marketing your business online.…

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How to Secure a Connection With an Ingredient Brand

From YKK zippers to Gore-Tex technology, ingredient brands have impacted the fashion industry for decades. Now, at a time when more and more fashion brands are looking to make their marks in the industry, many are turning to ingredient brands to strengthen their products or add innovation to their existing merchandise. In fact, ingredient co-branding has arisen as one of the most widespread apparel industry trends in recent years.

Fashion using lycra

photo credit: Thomas Biasetto / Unsplash

Ingredient co-branding has added a wealth of value to the fashion market because it provides advantages for both parties. For the ingredient brand company, it’s a way for an otherwise “invisible” innovation to become a known—and desired—commodity.…

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4 Reasons Why You Need to Be On the Top of the SERPS

A poor SEO strategy can make it difficult for potential customers to find your business online. After all, the higher a website ranks on Google, the more likely people are to visit it.

Organic search ranking

Any SEO would agree that it’s estimated that most users don’t look beyond the first page of search results when looking for something online, so you need to ensure that your business is ranked as highly as possible if you want to maximize your visibility. It seems like a simple concept, but there are many reasons why it can be difficult to achieve. Here’s why:

You could be missing out on potential customers

Imagine you are a business owner and you want to sell your products or services.…

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Top SEO Skills Every Young Specialist Need to Learn This Year

There are more and more specialists who want to develop in the field of SEO every year. This is a highly demanded area, where experienced professionals are worth their weight in gold. If you are one of those who want to become a professional in SEO, then, first of all, you need to develop your skills.

SEO specialist

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The number of skills is vast and that is why every beginner has a long way to go. Luckily, there are plenty of online courses, guides, and tutorials out there that make it easy to get started on your own. After learning the basics, you can try to gradually increase your experience by participating in various projects and trying your hand.…

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How To Use Photos To Promote Your Small Business

Today’s business world is more competitive than ever. For small businesses, finding ways to set themselves apart from the competition is important. One way to do this is by using photos to promote your business. When used correctly, photos are a powerful marketing tool. They can help you attract attention, communicate your message, create a following, and build trust with potential customers.

Product photography for marketing purpose

If you’re not sure how to get started, here are a few tips:

1. Take Before And After Photos

If you’re in a business that makes transformative differences such as the construction and renovation business, before and after photos work perfectly.…

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Getting into Car Wrap Advertising: What You Need to Know

Finding innovative methods to advertise your local business and attract new customers can often feel like an uphill climb.

How can you go about finding an affordable way to stimulate the curiosity of people that have never done business with you before, reminding past customers that there are new reasons for them to re-engage with your company?

Car wrapped with ads

photo credit: Sacramento BBB / Flickr

Has automating your online marketing strategy something that you have already checked off of your to-do list, and you are looking for a way to drum up some business with people offline, in the real world?

Maybe it is time to take a serious look at using car wrap advertising, especially with the weather getting better and more people spending time outdoors?…

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