Many businesses initially attract attention and build trust by offering free samples—a strategy that places products directly in the hands of potential customers or introduces new products to existing customers with their purchase. This is a great way to get customer buy-in since it’s a no-cost, no-risk scenario for them, but if the cost of free samples is holding you back from upgrading your full-sized packaging, it might be time to reconsider your strategy.

As your business matures and you gain customer loyalty, considering an upgrade to premium packaging becomes a crucial strategic move.

Investing in Premium Packaging: Balancing Initial Costs with Long-Term Value

While free samples provide visibility, they offer limited branding opportunities to keep costs lower with simple execution and incur ongoing expenses just to make and distribute the free sample.…