Search engine optimization (or “SEO”) is one of the most important concepts in modern digital marketing. The idea is simple: you want your online presence to be as friendly as attractive and as accessible as possible to search engines like Google and Bing. That’s because Google and Bing act as gatekeepers and traffic cops on the web, making your target audience aware of your existence and directing that traffic to you.
In the early days of search engines, SEO wasn’t all that complicated. Google’s early algorithms placed a lot of importance on linking, making link-swapping schemes the simplest way to improve site rankings.…Continue reading