AUTHOR ARCHIVES :

6 Ways to Build Your Company’s Online Credibility

Businesses are paying more attention to their social media presence. According to Fast Company, 93 percent of marketers say they’re using social media as part of an overall marketing strategy. Good relationships on social media take an almost geological timeframe to develop, but when things go wrong online, the message spreads like wildfire.

Business credibility

Enrolling in a graduate program that teaches strategic communications from a modern perspective can help you survive and thrive on social networks; click here to review some FAQs and learn how good schools equip tomorrow’s PR professionals. Social media success is about more than putting the right content on the right channels.…

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How to Build a Business That Can Flourish Without You

“We don’t need you anymore.”

These five words can be a stinging rebuke if they come from a loved one, but if they come from those in the business you’ve founded, they can be golden!

Whether to spend time on other endeavors, for an exit strategy, or simply to maximize growth, building a company that can flourish without you is a fundamental business practice.

You have to delegate some authority!

Creating ‘walk away’ wealth

Creating real “walk away” wealth is a prime reason to build a business that can thrive without you. It also prevents succession problems.

Many successful family businesses go bankrupt as soon as they are passed from one generation to the next or internecine strife tears the family apart when it’s time to make difficult succession decisions.…

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3 Foolproof Methods to Find the Perfect Employee

Leaf through a newspaper on any given day and the misery of the unemployed will leap off the page.

Hundreds hit by factory closures here or thousands of healthcare jobs slashed there, whether you’re affected by it or not, the figures hardly make attractive reading at the breakfast table.

But what of the business owners who, amidst this despair, are attempting to sort the wheat from the chaff in their efforts to get folk back into work and fill positions with the perfect employee?

The perfect employees

Admittedly, it’s an altogether different struggle, but likely a familiar scenario for organisations the length and breadth of the country.…

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What Dangers and Risks do SMEs Face?

Any small business runs the risk of failing through any number of reasons. Whether it is mismanagement or changing market conditions, lack of capital or poor business decisions, the corporate world is a minefield for those just stepping out.

Yet it’s not only small operations which can run into trouble out on the business battlefield. Even the most well run company operating in favourable economic times will face dangers and risks that can prove costly and sometimes have catastrophic consequences on their success.

Taking business risks

The general idea of ‘risk’ is something that everybody who runs their own business is familiar with but depending on the specific area of operations these threats can differ greatly.…

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These 5 Internet Marketing Mistakes Will Ruin Your Small Business in NO TIME!

The internet marketing can do you wonders as far as boosting your business. Not only does it give your business it’s much needed publicity, it downright helps you with sales and establishing your brand. But did you know that implementing the wrong internet marketing strategies can do the EXACT OPPOSITE?

Internet marketing mistakes

Depending on which internet marketing mistakes you make, instead of helping you skyrocket your small business, you’ll end up in dire straits or worse… you might end up closing it.

What internet marketing mistakes am I talking about? Read on…

1. Running a paid ads campaign without carefully setting a cap

It’s very easy to make a mistake when running a paid ads campaign.…

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DIY: How to Start Your Home Business

At some point in your life, you might think, “I could do this, and I could do it better.” Many business models spring from ideas like that, and many of those businesses have gone on to become very successful.

In recent years more and more people have decided to go into business for themselves, and many of them do it from their own homes. It can be a scary thought to invest so much time, money and passion into an idea, but the rewards can far outweigh those risks.

Running a home-based business

Whether you’ve decided that working in the corporate sector is not for you, or you’d like to spend more time at home with your family, or you have an entrepreneurial spirit, taking those first challenging steps toward your home business can seem huge.…

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Attracting the Perfect Client with a Healthy, Happy Office

Have you ever seen a workplace drenched in filth? It’s no pretty sight. Just picture this – you’re a high-flying business professional travelling to a new office to meet a client.

Having left your mansion, jumped into your private jet and made your way to the office, you arrive at a rundown junk heap of a place. It’s filled with all the hallmarks of poor hygiene – tatty walls, cracked paint, limp desks and limper employees.

Filthy office

What’s the first thing you do at a sight like that? You hop back onto your private jet and head home. That business won’t be seeing a playboy billionaire like you anytime soon.…

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A Reluctantly Offered Guide to the Latest English Business Jargon

Do you feel empowered to move the needle by leveraging your company’s core competency? Does your business make hay for its shareholders? If English isn’t your first language, then many of these expressions might be confusing. After all, if your company manufactures medical devices, why would someone ask whether you’re “making hay?”

Business jargon confuses staffs

Jargon is the enemy of good writing and good communication. As an English teacher, you may wish that it would disappear. Unfortunately, until business jargon is abolished forever, non-native English speakers who work for global companies have no choice but to learn it. If you want to get certified to teach English overseas, there’s a good chance that you’ll take a job teaching Business English.…

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5 Strategies for Growing Your Insurance Agency

Owning and operating your own business is challenging, and running an insurance agency is no exception. Whatever type of insurance your agency specializes in, it is important to work to continuously grow your client base and profits. To stay competitive in the insurance world, businesses must find ways to outshine the competition and to provide one of a kind service. Here are five tips for growing your insurance agency into a successful and reputable business.

Growing your insurance agency

Get More Education

While becoming an insurance agent generally requires a minimum of a high school diploma and an insurance license, those who have the most success in the field pursue higher education.…

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How to Interpret MBA Salary Data

It should come as no surprise to anyone that earning a Master of Business Administration (MBA) degree opens the door to a new realm of opportunities. A 2010 study in the Journal of Education for Business found that the MBA graduates saw a 41 percent increase in their overall pay in the first year after graduation and an additional 56 percent increase within five years. Looking at those numbers, it’s easy for one to expect that putting in the time and effort to get an advanced business degree is the first step on the path to a six-figure salary.

MBA Salary Guide

In fact, it’s the promise of greater earning power that compels many prospective students to take the plunge and enroll in an MBA program.…

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