5 Silliest of the Silliest PPC Marketing Mistakes that YOU Could Be Making

Pay-per-click marketing is THE norm for online marketing now. While inbound marketing envelopes all the techniques for online marketing, it is PPC that does the magic for business that need to make sales and increase their revenues in a short span of time. Talking of that, even e-commerce entities have relied on the marketing of this kind. So, it only makes sense to invest in the service of a Pay per click marketing firm.

Huge mistake cat meme

But hey! Not everyone is making magic; not everyone is closing millions of deals everyday; not everyone is on the top. Clearly, not everyone can be a pro.…

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Boost Your Laundry Business With These 4 Smart Tips

The main reason why so many people invest in running a laundry business is because it’s a relatively safe and lucrative venture. However, its appeal is also one of the reasons why so few laundry businesses make it big –the safe and simple route can only take you so far.

Laundromat

Successful entrepreneurs know that a business hinges on its owner’s ability to make calculated decisions and accept risks for the sake of higher returns. The next time you find yourself looking at a stagnant rate of profit, consider these four examples of how you could take your business to the next level:

1.

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Why Everyone Needs a Flexible Working Schedule

Being shackled to a dead-end nine-to-five job isn’t exactly what every high school or college graduate expects after wrapping up their student life, but such is the grim reality we face, given that most companies still mandate their employees to operate under these circumstances.

Flexible working

There is no room for compromise and definitely no potential for growth if one were to choose this career path, even if one were to decide to jump from one traditional company to another. The glass ceiling will always be there.

Flexible working, more control

But the times are changing, and so, too, are business models, with work-from-home structures and small-to-medium enterprises (SMEs) on the rise.…

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Does Mindfulness Training Have Business Benefits?

Buzzwords come and go in the corporate world. Many are short-lived fads championed and then dropped in a matter of weeks, but occasionally a workplace trend comes along that stands the test of time. Mindfulness is the latest buzzword to infiltrate the corporate world, and this one is here to stay.

Mindfulness

Mindfulness is a type of meditation that focuses attention on breathing as it flows in and out of your body, allowing you to think and feel sensation more clearly. This method of mental training is growing in the West, and is following in yoga’s footsteps to become a billion dollar industry.…

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What Are KPIs, And How Do IT Consultants Help You Target Them?

Every business has indicators that aid in determining how a company is doing regarding meeting set objectives or measuring employees’ accomplishments after a given period. These “measurables” are achieved using Key Performance Indicators, KPIs.

Measuring KPIs

The use of high-level KPIs, for example, depicts the overall performance of a business while low-level KPIs are focused mainly on sales, marketing or customer care. KPIs generally cover the following areas:

  • Business indexes
  • Finance
  • Return on investments
  • Customer retention and satisfaction
  • Ticket analysis
  • Call times
  • Back order rates

Each KPI is unique to a sector and determining each level goes a long way in understanding how an enterprise is faring.…

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From Domains to DNS – Everything You Need to Know About Web Hosting

Whether you have an online business, want to advertise your brick and mortar store or just want to start your own blog, it’s easy to start a website. There are free services that help you build a basic site or you can have an original design created for you. Once your site content is created, your next step is web hosting.

Web hosting

photo credit: https://kidis.com.au/wp-content/uploads/2017/01/web-hosting-adelaide.jpg

While many people know about websites, how to get started making them or at least how to contact someone else that knows how, far less people know that having your own website requires hosting. That’s why it’s important for you to educate yourself about web hosting, what it is and what to look for before choosing a web hosting service provider.…

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Java: The No. 1 Platform for IoT Development

Connected devices are now everywhere – from your smartphone, to your fridge, to home assistants like Amazon Echo and Google Home. The Internet of Things (IoT) will combine the power of voice recognition, artificial intelligence, and machine learning to make the next big revolution in tech happen. It is not about controlling home devices using voice commands anymore, it is about vast IoT networks that will have computing power greatly exceeding anything we have had in the past.

Amazon Echo - Generaton 2

photo credit: YouTube

The global Internet of Things endpoint spending is forecast to exceed $3 trillion by 2020, when billions of connected devices will be installed in homes, vehicles, and industrial facilities.…

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The Advantages of Shrink Labeling

In the last few years, stretch and shrink sleeves have captured a considerable portion of the global label market. But what brings about this rise in demand? Well, it can be attributed to their attractive look and versatility. Customization can also be made very easily during the sleeve label manufacturing process, which allows for more flexibility.

Shrink labeling

There are several types of labels available on the market, such as in-mold labels, roll fed labels, foam labels, etc. The most popular remains the heat shrink sleeve label. In this article, we’re going to describe some of the major advantages of shrink labeling over other methods.…

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4 Long-Term Goals Your Company Needs to Set Now

Every business is launched with a mission – a goal – in mind. But once you have things up and running, goal-setting can quickly make its way to the backburner.

Growth planning by goal setting

If you want your business to grow, setting goals and making plans to reach those goals is critical. Here are four long-term goals your company needs to set right now.

1. Plan for Growth

Expansion and revenue growth are the goals of every business, but do you have a plan in place to reach your targets? Do you even have a target?

To help you stay on track and set your business on the right course, make it a habit to create a blueprint, or road map, for the year.…

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3 Inbound Marketing Tips Small Businesses Can Implement Today

Small businesses can implement inbound marketing into their marketing strategy today – it’s imperative. Traditional outbound marketing avenues are being abandoned by small businesses. The problem is that either the old tactics no longer work, some 90% of executives won’t answer cold calls anymore, or they’re too expensive.

Billboards meme

Small businesses often can’t afford a TV ad.

And consumers are becoming more demanding. A lot of consumers don’t want to be “disturbed.” So, a business must work on their inbound marketing efforts to overcome this trend. You need to have permission, attract, engage and covert customers.

It’s not harder, but it’s a different form of marketing that works for today’s audience.…

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