Successful businesses find a product or service niche and learn how to excel in it. Entrepreneurs should find their niche before even drafting a business plan, but those who are already getting a business off the ground and want to become more focused can still play catch-up.
photo credit: Koma Indo / Flickr
Read on to find out how to identify a business’ unique niche and learn how to target particular audiences.
What Is a Niche Market?
A niche market is a focused area of a general industry that targets a specific customer base and provides specialized products or services. Entrepreneurs should find a niche market that is currently underserved and find ways to provide much-needed products or services to that market, in particular.…Continue reading