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Amazing Places to Promote Your Blog or Website

About two billion users are currently on the Internet. The number of users turning to the Internet for buying goods or ordering services has increased significantly and the trends are accelerating. Some of those visitors may be your ideal customers. If you achieve even a tiny fraction of them, your business will be capable of working successfully.

Social media marketing channels

Marketing on the Internet is more affordable and effective with greater reach than traditional one as people spend more time in the virtual world. Expanding your business to the web exposes your products or services to a larger customer base. On the other hand, without proper advertising and marketing tools, few will ever find your site.…

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Protecting Your Business’ Intellectual Property Around The World

Imagine setting up your business abroad, only to find six months later that somebody else is selling your product and you’re powerless to prevent it. Without protecting your intellectual property (IP) when trading overseas, a scenario like this could become a reality.

Preventing others from being able to copy and sell your inventions, product designs and ideas, or use your trademark is fundamental to the success of your business. If somebody else sells your ideas as their own, this can take away your market share, jeopardising your chances of growing in a new market, and damaging your reputation as a thought leader in the industry.…

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Dealing with Workplace Negativity: 6 Tips

In your office environment, what are the attitudes and behaviours of the people you manage? Does employee morale seem to be high or low? Do your employees seem happy, connected and passionate when they show up to work? These are questions to ask yourself, as an employer, when conducting health checks on your workplaces culture.

Unengaged employees cause workplace negativity

How to Spot Workplace Negativity

Take a moment to do a quick assessment of your business. Do you find that you are often:

  • Handling employee complaints and spending time resolving conflicts;
  • Overhearing disrespect between employees or towards customers;
  • Noticing less-than-professional behaviours from your employees; or
  • Sensing that employee interest is declining?
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Diversifying Your Assets with Real Estate

Diversifying your assets is very important in this day and age. With a diverse portfolio, one can ensure that their investments are not one-dimensional. This gives you some financial security since if one area of your investment fails it is not the end of the world, and your other investments can keep your financial situation afloat.

Real estate investing

One of the best ways to diversify your assets is to get into the real estate market. Getting into the real estate market may be tricky at first, and you will need to learn many new things about the market, but in the end it will be worth it.…

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Why Your business Should Really Consider Operating Internationally

You have worked tremendously hard to start-up your business and elevate it to a level where you have built up a loyal consumer base as well as gained enough capital to make your next substantial investment. Before you distribute this capital on operations domestically, consider your current position. Can you gain more consumers? Are there more competitors than ever before? Are your products and services consistently selling well? Are your business costs going to be sustainable enough for the near future?

International business team meeting

If the answers are unfavourable to more than three of these questions, then you should really consider expanding to an international market – here are the top reasons for doing so:

New Customers

By entering a new market abroad, you open your business up to new customers.…

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3 Methods Small Businesses are Using to Save Money

Bootstrapping a small business is difficult. Every penny that comes in and goes out needs to be properly managed to ensure your business stays afloat. The same money-saving savviness that business owners exhibit when they’re just opening their business seems to slowly fade over time.

save business money

Every industry has their own tips to save money, but there are options for every business owner to reduce their expenditures.

Sometimes, a few hundred dollars in savings is the difference between keeping the lights on and liquidating.

So, what methods are small businesses using to save money in 2018?

1. Co-working Spaces or Part-time Office Space

Startups are savvy because they have no problems with being mobile.…

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How to Market Your New Business Like a Pro

In initially forming your business, you might have decided to hold off pouring a lot of your time and attention into marketing for the time being. However, this could be a surprisingly costly mistake; in fact, much research you have already carried out could feed directly into your marketing efforts.

Business marketing campaign

You might fear that learning how to market like a master could require extensive time and resources you simply don’t have – but that doesn’t strictly have to be the case if you follow these tips.

Weigh up your competition

Your company’s brand can be instrumental to its marketing success. The brand should effectively summarize what your business is about – but, before you can craft a brand capable of doing this, you should be thoroughly aware of rival companies’ brands, advises Startups.co.uk.…

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Ecommerce Basics: Metrics of Success

As an ecommerce vendor, you face a common challenge with and brick-and-mortar stores, namely, how to measure the success of your marketing programs. You however, have a number of significant advantages in addressing this challenge. Online applications give you almost instantaneous feedback to track and adjust marketing campaigns.

Ecommerce metrics 101

In other words, you have a wide variety of metrics of success by which you can measure the effectiveness of marketing campaigns.

Customer Acquisition Cost (CAC)

CAC is really a measure of the efficiency of a marketing program. A lower cost of acquisition means that the program is more efficient. Many ecommerce vendors simply divide their marketing campaign costs by the number of new customers drawn in by the campaign to determine CAC.…

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SME Website Design: Are You Missing These Basics?

Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.

Small business web design

Small businesses need a website that not only sells the potential customer but also informs them.

1. Customer Journey Basics

Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.

A plumber, for example, may craft content that:

  • Informs the reader through blog posts
  • Educates the reader
  • Offers a solution to the visitor

You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…

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Small Business Success: Scaling Upwards, Outwards and into the Cloud This 2018

Challenging as it is, getting your small business off the ground can be one of the most rewarding endeavours, however, it is a never-ending race. Once you have found your footing, the next thing should be to grow outwards and upwards. While there are various directions you can go in terms of growth, there is one core technology that can help you scale as needed: the cloud.

Business cloud solutions

Are you using the cloud to its full potential?

The cloud has been around for a while, but many businesses haven’t yet used it to its full potential. By virtue of its nature, there is really no limit to how the technology can be deployed and by whom.…

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