How to Mitigate Unpredictable DDoS Attacks and Protect Your Digital Business Assets

Over the last year, distributed denial-of-service DDoS attacks have gotten stronger and evolved in strategy and tactics as cyber-criminals get smarter. With increased reports of “smoke screening”, where attackers use DDoS attacks to distract IT staff while inserting malware to breach confidential data such as bank account credentials and client data. Over 50% of attacked companies reported theft of funds, data or intellectual property. These types of attacks are more powerful but short-lived and more precise than prolonged strikes whose goal is extended downtime.

Protecting your digital assets from DDoS attacks

DDoS attacks vary in both sophistication and intensity. Attackers typically make fake requests that look like random garbage on the network, or more troublesome; make the attack traffic look exactly like real web traffic.…

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The Health and Safety Dilemma: Why Businesses must comply with UK Law

As a general rule, the prevailing health and safety culture in the UK has often been regarded as overbearing. To many, it is the symptom of a ‘Nanny state’, in which governments look to exert control beyond reasonable means and influence the private sector. This has prompted justice secretary Chris Grayling to declare war on Britain’s so-called health and safety culture, in a bid to protect small and medium sized businesses and prevent the award of frivolous compensation payments.

Caution wet floor sign

Why Businesses Must Pay Attention to Health and Safety Guidelines

While the UK’s justice secretary may have a point, it is crucial that the government do not send the wrong message to small and medium sized businesses.…

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Innovative Marketing Strategies for Small Businesses

The world of business is cut throat and ultra-competitive. It’s an arena where only the strongest ideas and the hardest working people can really succeed. To get by in this often harsh and unrelenting climate, you have to think differently and work creatively. This is particularly true when it comes to marketing, as the way you choose to advertise your business to a target audience can have a massive effect on your success as a company.

LinkedIn local event participation

Coming up with fresh new creative strategies can become a headache, so here are some examples of marketing strategies which operate outside of the box and have been shown to drive results.…

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How Customer Feedback Can Help Your Business

Customer feedback can be a great tool for the improvement of your business. Here is how to optimise the way you use your customer feedback.

Customer feedback

Get as Much as Possible

Before customer feedback can work for you, you need enough of it. This means increasing the amount of feedback you get from current and past customers. The easiest way to do this is to make it as easy as possible for customers to give feedback.

If customers ever interact with you online, give them the option of supplying feedback with a few simple clicks; politely invite them to share their views in phone calls, or after business has been done; put feedback slips into deliveries.…

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Employee Appreciation: A Cornerstone of All Successful Businesses

In many ways, employees are your most valuable asset as a business owner. They are the fabric that makes up your company and has so much of an influence over its relative success or failure. Find a good team of people, treat them right, and your business will flourish. But neglect them, and you can kiss goodbye to both profits and loyalty. Here’s why employee appreciation is so vital.

Employee appreciation

Productivity

It’s common sense that if people feel undervalued within a job, they are far less likely to put in the extra hours on your behalf. Why would they, if they aren’t getting the necessary emotional or financial return for their efforts?…

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How to Implement Successful and Compliant HR Procedures

Human resources (or HR as it is commonly referred to) are a key component of contemporary business modelling. It essentially refers to the management of the people who work for a particular company, and it is required to make provisions for their remuneration, professional well-being and safety within the workplace. While its purpose may be broadly understood, however, implementing a successful and compliant HR strategy requires a great deal of time, effort, and significant financial investment.

HR procedures

3 Tips for Implementing a Successful and Compliant HR Strategy

With this in mind, what practical steps can you take to implement a viable HR strategy that serves your employees while also remaining compliant with UK law?…

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Top Tips for Great Corporate Entertainment

If you run your own business then you know how important it is to maintain good relationships at all times, both with your staff and your clients. Whether you’re looking for a great weekend away to let your employees get to know one another a little better and to allow them to build rapport by taking part in team-building activities, or whether you’re simply out for a fun night off, there is a wide array of firms that pride themselves on offering the very best experience.

Business event

If you’re looking to find the right event to cater to your needs and those of your staff or your clients, then here are some tips so you can find something just right for you.…

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3 Powerful Ways Hosting a Webinar Can Help Grow Your Online Business

Webinars are a great way to share information, interact with potential customers, and create valuable content that can be shared over multiple marketing channels; including creating content for blog posts and discussion points in other communities. Webinars are rich with opportunities to learn exactly what makes your customers tick and what they’re expecting for your company as well as a chance to solidify your brand in the community.

Hosting webinars

Hosting webinars have the potential to reach a wider audience than what even conferences might offer; placing you in control at the helm to direct the entire experience in a manner that benefits not only your business but your clients.…

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2 Easy Ways to Improving Customer Service in Your Business

For any businesses that are dealing with customers on a regular basis, the fundamentals of customer service are vital to learn and to consistently get right. Whether you’re dealing with your customers over the phone, in your shop across the counter, or anywhere else, good customer service skills are essential if you’re going to give them the best experience of your business and if you want to keep them coming back to you.

Friendly customer service

A satisfied customer is likely to spread the word and tell others about their experience when dealing with your company so good customer service is potentially highly profitable too.…

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Protecting Your Online or IT Business from External Threats

With the news that UK economic growth forecasts have been revised up to 2.3% for the remainder of 2014, businesses nationwide are making confident plans for their short and long-term future. It is important that entrepreneurs do not become too confident or complacent, however, as this can cause significant issues that ultimately underline even the most carefully laid growth and development plans. There are threats that lurk around every corner for business owners, especially those that work exclusively in the Information Technology or online sectors.

Protection

How to Protect Your Online or IT Business

Remote, online businesses are unique in the modern age, and there multiple risks that entrepreneurs need to be aware of.…

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