3 Tips for Opening Your First Store Location to Accompany an Online Business

Many businesses who started out as purely online business are now branching out and trying their hand at opening physical locations to accompany their already successful online business. However, just because you’ve found success online doesn’t mean that opening your first brick and mortar store is going to be a walk in the park for you.

Amazon Books store

photo credit: Yahoo!

To help you make this transition a little easier on yourself as the business owner and on your company in general, here are three tips for opening a physical store as an extension of an online business.

Integration

Although your brick and mortar store is meant to be merely a physical manifestation of your online store, it can be difficult to figure out how to integrate these two into one consistent being.…

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Can You Do Business From A Phablet? 4 Reasons To Choose A Mid-Size Device

A few years ago, we couldn’t have imagined the phablet as a device format. The device, which is somewhere between a smart phone and a tablet in size – hence the moniker – developed in response to the expanding functionality of the smartphone. Smartphones could do a lot, but the screens weren’t quite big enough. At the same time, tablets were larger than many people wanted to drag around.

Samsung S7 Edge

For some, the phablet is just another device in the litany of products we all carry around these days, but there are some definite advantages to using phablets for business purposes.

If you’re not sure whether to take on this midsize device, here are 4 factors to consider.…

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Three Tips For Protecting Your Business Online

When it comes to doing business online, there are plenty of areas where you business could face danger. From hackers crashing your website and stealing information from you and your customers, to adware and spyware making use of your computer a pain, and costing you a good deal of money. For every way there is to protect your computer a hacker seems to come up with some new attack.

Online security

All you can do is your best. Make sure that you have all of the items set in place to protect you and your customer’s information, and make sure that you are updating that software often.…

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The Power of Video for Growing Businesses

When it comes to successfully growing a business in the age of the internet, few tools are more powerful than video. It can be used in dozens of different ways and is exponentially more compelling than any other form of marketing or branding.

Vlogger creates a marketing video

Unfortunately, with so many different possible strategies, brands often get confused by which ones to implement for best results. In order to point you in the right direction, we’ve uncovered some of the top-returning strategies for 2016 and beyond.

1. Develop a Robust YouTube Channel

YouTube is the place to begin. Despite the fact that there are 4 billion video views per day, only 9 percent of small businesses leverage the platform.…

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Four Marketing Tactics that Should be Employed on Your Website

When it comes to having a business website, it is important to understand what the purpose of your site is for. Basically, a website is an advertising and marketing tool that is a hub for a business’ online presence. That sounds important, right?

Business owner accessing business website

Well, it is. Take a look at this example of a well put together static website page. You don’t need to click anywhere but that page to see many examples of what your website should have if you want it to be an exceptional marketing tool.

1. About Your Business

Even though you don’t need to provide all of your information on one static webpage, you do want to make sure that your lead in page has links to the other places you really want people to see on your website, and that you make sure those links are visible so that they are easy to find.…

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5 Pieces of Equipment that Make The Dental Business Easier and Better

You will most likely make it through your life without ever knowing someone who enjoys going to the dentist. From our earliest memories, we remember the awkwardness, the pain, the too hotness, the too coldness, and the numbness of our dental experiences.

Dental business

But, at least in the past decade or so, dental technology has been getting better, equipment has been getting smarter, and dentists have been improving their techniques to make the whole endeavor more palatable. Consider dental cameras, sonic toothbrushes, better fluoride buffers, new substances for fillings, and less conspicuous braces all as things that are helping the dentistry business out.…

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Finding New Ways to Bring Business Through your Doors

Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.

Price tag

That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.

1. In Store Coupons And Discounts

One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…

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Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

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Ways to Keep Your Momentum Going as an Entrepreneur

The life of an entrepreneur can be very arduous, but also thrilling. An entrepreneur sees everything as an opportunity to create capital. Not every idea an entrepreneur has will be the motherload of ideas, but the defining characteristic of an entrepreneur is tenacity and the utter resistance to give up.

Determined entrepreneur on the phone

You must try, try again, and work through those one thousand ways how not to make a lightbulb as Thomas Edison did. It only takes one bright idea to illuminate the world and change it for the better, forever. It can be a challenge to keep going, however. Life is full of rejection and it’s not always easy to push through a wall of endless no’s.…

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The 3 KPIs Every Successful Digital Marketer is Tracking in 2016

If we were to take a poll in small business marketing departments throughout the country, we’d likely discover that very few are effectively and accurately tracking success. Would you count yourself among this cohort? If you aren’t using the right KPIs, then the answer is yes.

Key Performance Indicator (KPI)

Why KPIs Matter

How do you really know if your business is performing well in terms of marketing success? If you’re like many business owners, you probably don’t. Most have very little insight into how different marketing strategies and efforts are doing and whether or not they’re producing positive results.

This is where KPIs – or key performance indicators – come into play.…

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