“A company’s culture is the foundation for future innovation. An entrepreneur’s job is to build the foundation”
– Brian Chesky, Airbnb.
For MNCs and other big players, having a great culture is just an additional feature, but for startups, having a great work culture – strong and growth-oriented, is a necessary element of success, be it for employee retention or for innovation.
Nurturing a growth-oriented culture is mainly dependant on the core values of the startup and the work force.
It is crucial to work on building your startup DNA early on. Here are some tips to build a strong work culture: