3 Examples of an Effective Go-to-Market Strategy

A go-to-market or GTM strategy is not limited to new products or new market entries; it encompasses every aspect of your product that’s being introduced or re-introduced to the market. An effective GTM strategy should be part of an overall brand strategy, especially if you’re a new player or if launching a new, innovative product or service.

Plan for Go-to-Market strategy

Unfortunately, it’s still common for marketing professionals to mistake a business plan for a GTM strategy. Although the two are related, there are several aspects of a GTM strategy that differentiate it from a business plan.

A business plan illustrates an overall strategy that guides an organization through all stages of a product’s life cycle and business growth.…

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What Kind of Services do Serviced Offices Offer? (Here are 9 of Those)

A serviced office can be described as an office building or an office space, which is managed and fully equipped by a facility. Such an office offers the space one requires from an office without taking the trouble of finding out the right utilities or setting it up.

Spacious serviced office space

Since such offices are fully furnished, a business can pay as they go rather than entering into a contract for the long term. Thus, a business does not have to sign a lease agreement for the long-term the way they have to do for procuring a traditional office. Also, they can save plenty of time, which they would have otherwise wasted to find the facilities.…

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How can SMBs utilize NLP and AI Chatbots?

Data growth is exponential today and there is no point in SMBs being rich in data but poor in information. Companies need to drive as much value as they can from data to understand customers better and meet their expectations.

Customer communicating with AI chatbot

Receiving insights from data can help in many ways, such as getting customers to remain loyal to the business. Consumer data could become one of the biggest differentiators in the next few years as whoever can unlock it and use it strategically is likely to be more successful.

Growth of unstructured data

Far more unstructured data exists than structured data. Structured data is formatted and organized in a way to make it easily searchable in databases.…

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Running a Multi-national Digital Business? You Should Use a Virtual HQ. Here’s Why.

A Virtual headquarter – or Virtual HQ – in a nutshell allows businesses to benefit from all the advantages of having a prestigious address, landline phone number, and team support without committing to dedicated office space. Office investments are minimized and your business can have the impression of a conventional high-cost infrastructure and office.

Professionals can work from home or co-working spaces and still have the reputation of a city center address. Research has shown that customers prefer businesses that have a proper address and not a home or post office address.

A Virtual HQ service provider, such as www.virtualheadquarters.com, gives your digital business the professional presentation it needs to develop its brand image, the freedom to still explore and work wherever you need to, all while conserving your expenses.…

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Five Ways to Take Your Trading to the Next Level

Modern technology has brought trading within the reach of virtually everyone today – and everyone who trades has one key objective: success.

Online trading using a laptop

There are a number of ways in which the potential for successful trading can be maximised and here we’ll run through five key ones. These range from automation that will take care of the trading for you to methods that will enable you to analyse the markets thoroughly. You’ll be able to find much more information about them all online but what follows should give you some sound initial pointers.

Set up a trader’s journal

When you’re in the thick of trading it can be all too easy to let the day pass by without being able to see patterns or properly analyse how you have reacted to price movements.…

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Why Should a Small Business Get a POS system?

You are not the only business owner still using an old-school cash register. A recent study has shown that 56 percent of small businesses are yet to move to a POS system.

Using POS system

Using an old-school cash register still puts you on the same level as most of your competitors. This also means you’re losing a lot of customers to the 44 percent that has integrated the system. Based on this reason, it is important to integrate the POS system into your small retail business.

The POS system can provide you with a competitive advantage. You tend to have an advantage over your fellow competitors.…

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How to Manage an Affiliate Business?

Affiliate marketing has become big business over the last decade or so. For those of you who are unaware of the term, the chances are, you have most certainly been privy to its use in your private or professional life.

Affiliate marketing business

In the simplest terms, affiliate marketing revolves around the idea that a product or service gets recommended by a person or organisation, and in turn, any customers that are pushed in the direction of that product or service produces a slice of profit for the party who introduced it.

You will have seen this technique used widely across the internet in the form of hyperlinks between sites.…

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Planning for the Future: Top Suggestions for Building a Meaningful Supplier Relationship

For those working in the hospitality industry, reliable supplier relationships are everything. Event planners, venue owners, and others who provide food services can benefit substantially from working with a reliable caterer.

Catering business owner

Finding the right supplier is just the first step, though. Read on to find some suggestions for building a meaningful supplier relationship with the right caterer.…

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Feeding Off the Energy: 5 Reasons Why Coworking Works

Coworking spaces are membership-based, shared workspaces where freelancers, remote workers, and others can gather in a communal setting to complete projects online. They’re often touted as a more cost-efficient alternative to traditional offices but, as coworking has grown in popularity, research has shown that these spaces also offer plenty of other benefits.

Coworking space

Read on to find out about five reasons coworking really works.…

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Internet for Business: Factors to Consider when Choosing an ISP for Business

In the world of technology, businesses simply cannot operate without the internet. Nearly two decades ago, businesses were dependent on traditional marketing, manual record-keeping, and the human workforce. Fast forward, today the businesses are heavily dependent on the latest technologies including internet, Chatbot, and Artificial Intelligence.

Business ISP

The Internet is the backbone of any business in today’s competitive environment. From social media marketing to Google ad campaigns, small and big businesses cannot survive without leveraging the latest technology including the internet.…

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