Tips For Boosting Employee Morale

Being a business owner comes with many responsibilities, which is far too many to mention them all. Keeping all your employees motivated will be an ongoing task that will require the assistance of your entire team of supervisors. If your workers are not motivated, they will not be as productive as they could be, if it were the other way around.

Motivated employees

Every worker has a mind of his or her own, so you will need to start by making sure everyone is one the same page. Below, you will discover several tips for boosting employee morale.

Giving Them Reason To Believe

When you first hire the employees to staff your business, you will need to make them aware of the fact that they are going to be involved in something bigger than themselves.…

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Why Millennials Need to Think About Buying Gold

If you are a millennial, you are probably still trying to launch a career, secure a job position, and perhaps make enough money to get married and settle down. Things like gold are probably the farthest from your mind, unless you are an investor or a trust fund owner. If you are, or ever have, thought about buying gold, then great. That means you are on your way to securing your future finances. If you have not, then you really should think about buying gold, along with saving and investing, to be better off financially in the coming decades.

Gold bar

Read below to find out why, as a millennial, you should consider buying gold.…

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How To Discover Real ROI Using Workplace Analytics

Return on investment is at the forefront of every business leader’s mind when it comes to marketing initiatives and customer experience. Why? Because these things are important to attracting and retaining customers and increasing their business’s bottom line.

Real ROI

But while spending ample time in these areas is both necessary and important, external metrics aren’t all you should be worried about. If you want real and continued business success, you have to also focus on measuring internal operations.

Your business is nothing without your employees. So whether you’re considering getting new technology, renovating your current office space or building a new building to bring on 20 new hires, the only way to maximize your ROI with these types of internal decisions is to find a system that gives you the right data to make better-informed decisions about staffing, your workspace and technology and equipment costs and get employee input.…

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Writer’s Guide to Establishing Trust on SMB Service Pages

Small service-based businesses must have service pages that not only promote their services but are also optimized for local keywords. If you want to come up for local keywords, it’s important to write service pages that convert and will continue to be evergreen.

Content writer

A few methods, and there are a lot, to increase your conversion rates while also properly optimizing your page for local keywords are:

1. Establish Trust With the Reader

Honesty and ethics mean a lot to consumers. Clients need to trust your business, and this is apparent in the Edelman Trust Barometer report from 2016. But how do you gain trust with a reader and potential customer?…

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The Importance of Persistence in Business

The phrase ‘when the going gets tough, the tough get going’ is particularly appropriate in the business world. Persistence, and the willingness to overcome a wide range of obstacles, usually determines the fate of a company. Below are some of the main reasons why persistence is the most important characteristic every business professional should have.

Persistence business owner

Your Business is More Likely to Succeed

Many companies fail because the owners and the main decision makers in these organizations give up too easily and they are not willing to go the extra mile to make their business a success. However, the business leaders who face their fears and the obstacles that are in their way head-on, are the people who eventually establish and grow the most profitable, effective businesses.…

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5 Ways Every SMB Could Use Digital Marketing to Increase Profits

If someone offered you a machine that could give you one hundred new leads every week would you be interested? Forget a Ferrari, that machine would be your dream come true.

Digital marketing

The machine is called Digital Marketing. It does require some input in the form of your time and effort, but most of that can be delegated to an employee once you have systems set up.

Overview – What is Digital Marketing

Tired of the wooly definitions you find on most marketing sites? Neil Patel takes a different approach – He defines digital marketing as:

Digital marketing is any form of marketing products or services that involves electronic devices.

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Par Chadha Interview on Serial Entrepreneurship

Par Chadha is an electrical engineer with a long history of creating innovative companies in the technology arena as well as building bundled industry solutions through M&A of leading platforms.

Par Chadha

Chadha founded Osicom Technologies with his wife in 1981 and drove innovation through the development of numerous Patents: Patent 5343324 – Bias control and method for electro-optic modulators; Patent 6151336 – Time division multiplexing expansion subsystem; and Patent 6400478 – A wavelength division multiplexed optical transmission system with expanded bidirectional transmission capacity.

Per Chadha interview

Q: In your career you’ve ran and worked with dozens of tech startups – it’s not a small feat. 

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Top 10 Responsibilities of a Limited Company Director

Directing a Limited Company effectively can be challenging. Impeccable organisational skills and a competent understanding of accounting – keeping track of all tasks in order to stay within the Companies Act 2006, is vital to guarantee your success.

Limited company director

Deciding to manage your Limited Company by yourself without the assistance from an accountant, it is imperative to know the tasks that need to be completed and when. Below, we have comprised a guide of our top ten most important responsibilities a director of a Limited Company must undertake. For an annual fee specialized contractor accountant firm can assist you with all but one (filling your tax returns) of these responsibilities for running a tax efficient and successful company, making your life as a Limited Company director easier.…

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Great Ideas for Home-based Business Startups

Venturing into the world of startup businesses is an exciting journey, and has the potential to be a highly profitable one. However, determining which goods or services a marketplace needs can be more complicated than it sounds. What any successful entrepreneur needs is a great idea to get them started on the right foot.

Business ideas

More and more people are finding success by choosing to start a home based business. Being self employed requires a large amount of discipline, but when done correctly the income will come pouring in. Here are some fantastic ideas for business startups that you can do all on your own, right from the comfort of your home.…

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Micro-Influencers: What They Are and Why You Need Them on Your Side

When it comes to promoting a business online, marketers and business owners need to get creative and use all the best tools and tactics available to stand out among their competition. In this blog post, I want to show you why micro-influencers can be one of the strongest and most effective tools in your arsenal and how they can help with the growth of your SME.

Micro-influencer pop-art

What are micro-influencers?

Historically, those who were considered influencers, were either the top known authorities in their field of work, or celebrities. Now though, with social media, it’s easier than ever for even regular people to become online influencers, which led to a massive increase in social influencers, of all shapes and sizes.…

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