6 Ways to Build Your Company’s Online Credibility

Businesses are paying more attention to their social media presence. According to Fast Company, 93 percent of marketers say they’re using social media as part of an overall marketing strategy. Good relationships on social media take an almost geological timeframe to develop, but when things go wrong online, the message spreads like wildfire.

Business credibility

Enrolling in a graduate program that teaches strategic communications from a modern perspective can help you survive and thrive on social networks; click here to review some FAQs and learn how good schools equip tomorrow’s PR professionals. Social media success is about more than putting the right content on the right channels.…

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Everything You Need to Know About Business Partnerships (Especially With a Friend or Relative)

As if entrepreneurship wasn’t scary enough, we have this incomparably unknown and yet timeless institution of corporate America, from the smallest endeavor of the lemonade stand to a superior launch of a law firm — the business partnership. Of course, one would think that such a thing would be a lot easier to deal with than simply being a sole proprietorship as many entrepreneurs are. That’s not the case.

business partnership

You’re cooperating with another human being, basically. It’s a type of unincorporated business, subject to everything like taxes, certain regulations and even government inspections depending on the industry you’re in. There will always be conflicts of interest, disagreements and legal repercussions.…

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How to Build a Business That Can Flourish Without You

“We don’t need you anymore.”

These five words can be a stinging rebuke if they come from a loved one, but if they come from those in the business you’ve founded, they can be golden!

Whether to spend time on other endeavors, for an exit strategy, or simply to maximize growth, building a company that can flourish without you is a fundamental business practice.

You have to delegate some authority!

Creating ‘walk away’ wealth

Creating real “walk away” wealth is a prime reason to build a business that can thrive without you. It also prevents succession problems.

Many successful family businesses go bankrupt as soon as they are passed from one generation to the next or internecine strife tears the family apart when it’s time to make difficult succession decisions.…

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Everything You Need to Know About Choosing The Right Business Structure

If only it were so cut and dry when starting a business, we wouldn’t have all these headaches with paperwork, legal stuff and guidelines to deal with. However, the way business works would be a disaster if we didn’t have these specific legal structures to choose from, namely….

  • Sole Proprietorship
  • Partnership
  • (C) Corporation
  • (S) Corporation
  • LLC (Limited Liability Company)

business structure

That’s a lot to take in, especially if you may not know how they’re all different. Each one has specific advantages depending on the needs of the business. Each one also has certain aspects you must take into account, or else you’re losing money on account of your negligence.…

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7 Employees You Should Fire Now

The key to your growth and success as a corporation has one engraving on it. No, it’s not sales. It’s not marketing and advertising. It’s not even information technology, although that maintains efficiency on a high level. It’s this: workforce.

Your employees matter the most. Consequently, the right employees matter even more, if that is possible. I’d wager to say that in the corporate world, the right employees are first and foremost the highest priority! Sadly, though, it seems that entrepreneurs, budding CEOs and managers out there have a problem, in that they have a hard time spotting the right ones, only going for the wrong ones.…

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Human Rights Over 50 Years

Whether political talking point or respected institution, human rights are certainly one of the most talked about topics today. That they were developed more than 50 years ago and remain an important aspect of life shows just how important – or to some, how controversial – human rights really are.

A Mail Online article with the title “Human Rights and an Affront to Justice” demonstrates the debate regarding human rights in our country. Institutions like the European Court of Human Rights are both praised and pilloried by a range of political and social commentators.

Equal human rights

Take an international focus on human rights, however, and there’s little in the way of criticism.…

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5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

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Sponsoring an H-1B Visa as a Startup Business

We already know this: the employees make the company. That’s for sure. How, though, do we find them? We put our ads out there, we have accounts on Careerbuilder, we contact recruiters with requests to help find the best possible candidates, and still we’re often left high and dry. It’s as if the supply isn’t as much as the demand, and in many ways, that’s true.

We have to search elsewhere. But where? This is where an H-1B visa might help, as we target the foreign market as such for employment in our companies here in the state. First off…

Sponsoring H-1B Visa

Can You Explain What an H-1B Visa Is?…

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3 Foolproof Methods to Find the Perfect Employee

Leaf through a newspaper on any given day and the misery of the unemployed will leap off the page.

Hundreds hit by factory closures here or thousands of healthcare jobs slashed there, whether you’re affected by it or not, the figures hardly make attractive reading at the breakfast table.

But what of the business owners who, amidst this despair, are attempting to sort the wheat from the chaff in their efforts to get folk back into work and fill positions with the perfect employee?

The perfect employees

Admittedly, it’s an altogether different struggle, but likely a familiar scenario for organisations the length and breadth of the country.…

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What Dangers and Risks do SMEs Face?

Any small business runs the risk of failing through any number of reasons. Whether it is mismanagement or changing market conditions, lack of capital or poor business decisions, the corporate world is a minefield for those just stepping out.

Yet it’s not only small operations which can run into trouble out on the business battlefield. Even the most well run company operating in favourable economic times will face dangers and risks that can prove costly and sometimes have catastrophic consequences on their success.

Taking business risks

The general idea of ‘risk’ is something that everybody who runs their own business is familiar with but depending on the specific area of operations these threats can differ greatly.…

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