Benefits to Choosing a Virtual Private Servers for Your Startup Business

Part of having a successful startup is ensuring that you have developed a strong web presence. In order to do this however, you must have a high quality website that draws the attention of your target audience. As such, one of the first steps to developing a company website would be to find the appropriate web hosting company.

Server rack

Since there are literally hundreds of web hosting services out there, having a few guidelines to compare to would be beneficial. Below are some factors you should consider when choosing the best web hosting service provider.

Know What Your Hosting Needs Are

Before you can determine which web hosting service would be ideal for you, you’ll need to have a clear understanding of what it is you need.…

Continue reading

Captivate Business Conference Guests With Their Own Devices

There’s nothing worse than meticulously planning a meeting replete with carefully crafted PowerPoint slides, handouts, and a speech you worked on for weeks, only to look up and discover that everyone is playing Angry Birds and checking the weather on their devices. You want to storm out in disgust. But you have to soldier on.

Using a smartphone at a conference

This frustration is magnified tenfold for conference planners. Every detail is carefully plotted. Yet the only thing anyone talks about afterwards is the great party they were able to arrange on some social networking startup app during the boring speech about web design best practices.

There was a time when everyone hated their phone.…

Continue reading

5 Steps to Build Processes That Safeguard Your Most Sensitive Data

It seems like major corporate data breaches have become all too common. In fact, they’ve become so common that you might have become immune to such news.

Business data security

If you own or run a small business, you might think protecting sensitive data is not something you have to worry about. But you’d be surprised by the amount of information you collect and need to protect. From credit card numbers and addresses to phone numbers and financial and medical information, it starts to add up pretty quickly.

That’s why you need to establish processes for handling sensitive information.

Of course, creating solid processes for handling data is common in the corporate world, but oftentimes, small business owners are so focused on the details of day-to-day operations that they don’t focus on creating data processes.…

Continue reading

Turn Followers to Customers with Social Media Conversion Strategy

If you are using social media marketing as one of your growth strategies, you are doing yourself a world of good. Growing an engaged audience is swell, but what I find that most developing brands value most is growth of happy customers.

Hashtag

Social media today is right at the center of everything. If maximized, it can do a lot more good than attracting Likes and Retweets – but serve as an engine that attracts an audience and sherpas them to buying.

As a marketer or entrepreneur, you have every opportunity to tap into social media potential to execute lucrative strategies that I’ve used to successfully turn followers to customers.…

Continue reading

LinkedIn – Time Waster or Time Saver?

LinkedIn is positioned as a social media site geared towards working professionals around the world. Anyone who is serious about a professional image in the twenty-first century has a professional profile on LinkedIn. Though its credibility is established worldwide, it has over 300 million members, some people still question if LinkedIn is a time waster or a time saver.’

LinkedIn

LinkedIn Promoting Success

LinkedIn promotes success through multiple on-line networking tools. Members have access to no-cost to industry helps, career options, updates, informative news, and more. While it does take time to understand how to best market your skills and set up an eye-catching profile, LinkedIn has proven to be worth the time in the long run.…

Continue reading

Supply Chain Management: Benefits to Outsourcing and What to Look For

Outsourcing… to many small business owners and startups, the term outsourcing essentially means expense. While it is true that outsourcing various tasks will result in some type of expense, in many instances, the return on investment makes the initial costs worthwhile.

Supply Chain Management

Though there are some responsibilities that can easily be handled in house, there are others that are best left to companies and professionals who have the experience and means to get the job done in a more effective manner – such as supply chain management.

No matter how great your product is, if you’re not able to effectively assemble, package, and distribute these products to your customers in an effective manner, the reputation of your company can easily be tarnished.…

Continue reading

The Differences Between Contractor and Permanent Recruitment

The staff make-up of any company is one of the deciding factors of success or failure of the company. It is crucial that the staff profile and expenses are spot on. To achieve this, companies often blend recruiting permanent staff and recruiting contract staff. To properly reap the benefits of both classes of recruitment however, it is important to understand what each one entails.

Contractor vs. permanent recruitment

What is contract recruitment?

Contract recruitment focuses on bringing in workers strictly for a short term assignment. This sort of hiring generally reduces the liability of an organisation as the organisation doesn’t have to offer the contract staff all the full benefits due to a full time employee.…

Continue reading

Top Tricks to Invigorate Your Facebook Marketing Efforts

Tired of being lectured on how social media marketing is so important in contemporary marketing battlegrounds? Why waste your time and cloud your mind on Facebook marketing tricks that even your neighbor is aware of, when real differentiation can only be enjoyed by leveraging the best guarded Facebook marketing secrets?

Facebook app

Do you know about the smart and power packed tools available for fine tuning all your Facebook marketing efforts? In this guide, we bring out some actionable, result oriented, and easy to use Facebook tips and tricks that will start bringing in results soon. So whether you are a small business looking to grow locally, a medium size business trying to emerge in the region or even go national, or a digital marketing firm looking for social media marketing hacks to help clients grow, these suggestions are meant for you:

Boosted Posts still work – use them

There was a time when every firm ‘boosted’ its Facebook posts with a call to action and hoped for audiences to click their way through.…

Continue reading

Legal Considerations for Your Family-Owned Business

According to CPApowered.org, as much as 70% of family-owned businesses will not survive a transition to the next generation (SOURCE IN MINUTE ONE OF VIDEO). Considering that small and mid-sized businesses are the backbone of the American economy, that number is quite staggering. If you are planning on getting into business, you already have a lot on your plate. Thinking about the future may not be on your mind but it should be.

Father and son in a family business

Not every business owner has to be a lawyer, but you are expected to have a basic understanding of laws and how they may affect your business.…

Continue reading

3 Ways to Cut Upfront Costs When Starting a Business

Starting your very own new business is an exciting time, but what isn’t so enjoyable is working out how you’re going to pay for everything that you need to get things going. It can cost thousands and thousands in the beginning to get everything up and running as you want, and then all of this will need to be made back later when you’re actually making money.

Cutting startup costs

Ultimately, the less you can spend on getting things going, the better. You’ll earn profits sooner, and things won’t be as difficult in the beginning, as you won’t need as much cash. Here are three cost-cutting tips you should follow when starting up a business:

Be Tight With Your Money

The first point is obvious really.…

Continue reading