Targeting Your Ideal Pet Business Customer

Understanding your pet owners is crucial for your business to grow. By determining your ideal customers you’ll be choosing the best focus for all of your marketing efforts, making sure your communications are effective, timely and geographically appropriate.

Pet grooming business

Who do you want to talk to?

Start by researching your market and creating a profile of your ideal customer. This should include basic demographic information, such as:

  • Age
  • Gender
  • Location
  • Income
  • Psychographic information such as interests, hobbies, lifestyle and behaviours

Building a basic picture of your target audience’s life will give you insight into the type of person who will potentially buy your services and the reasons why.…

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How Personnel Costs Impact Your Bottom Line

Whether you are a business operating in the private sector, or a municipality, personnel costs has a huge impact on your bottom line. Roughly 70% of most municipal budgets is used for personnel expenses, such as payroll and benefits. This is not far off from the expenses incurred in the private sector for personnel and their related expense. Private companies report that 40% – 80% of their operating budget is absorbed in personnel overhead.

Office workers

One thing public and private business have in common is the importance of their employees.  The staff of any business is your biggest asset or your biggest liability.…

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5 Cities to Consider Launching a Small Business In

When it comes to entrepreneurship and business, flexibility is the key to success. Unfortunately, many entrepreneurs fail to broaden their horizons by limiting themselves to a specific geographic location. If you can help it, avoid grounding yourself in one city. There are plenty of great cities for launching a small business in the U.S., but yours may not be one of them.


Take a Look at These Five Cities

Location, location, location – how many times have you heard people discuss the role location plays in the valuation of real estate? Well, location also has a lot to do with business.…

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How To Use Technology When Marketing Your Business

Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.

Using social media for marketing campaigns

Start using social media

Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.

Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…

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3 Tips for Marketing to Parents of Young Children

There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.

Woman and son at a supermarket eating fruits

Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.

Play Up Being Environmentally Aware

Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…

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6 Ways Small Businesses can Reach More Customers

After a few years of doing business you are definitely looking to grow and take your business to the next level. Here are 6 real life examples of strategies used by small businesses to drive growth:

Open a New Branch

Shake Shack storefront


Shake Shack founder Danny Meyer waited for nearly five years before opening the second location. He waited till the business acquired a faithful following and was known for products that people loved. From the first Shake Shack in Madison Square Park, the business has now expanded to more than 100 locations worldwide.

“We’re big believers in not overpromising and under delivering.…

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Helping Your 3D Printing Business Succeed: 4 Tips

Building any kind of startup can be challenging, and starting your own 3D printing business isn’t any less so. But knowing what challenges to anticipate, having a roadmap of common pitfalls, and notes on proven strategies, can all help steer you through that crucial first year.

Apple 3D printer

photo credit: Martin Hajek

The recipe for success will be different for every entrepreneur, but with luck, these proven tips and tricks can help your business succeed, whether you’re focusing on PCB design and manufacturing or fabricating jewelry and home decor.

Embrace Innovation

One of the beautiful elements of the 3D printing industry is its ability to be flexible and embrace new ideas.…

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4 Easy Ways to Make your Business More Eco-Friendly

Small business owners and managers face an internal struggle between prioritising profits and reshaping the model of their business so that it is eco-friendly. Many of these decision-makers have good intentions to protect the environment, but in business the need to make profits comes first and for the small business manager, this is often a fine line that flirts between survival and going into administration.

Eco-friendly business practices

The challenge is that businesses need to think long-term. The short-term financial profit will erode the long-term profits that go beyond income and will impact the quality of life of our ecosystem and environment in the future.…

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4 Effective Ways to Prepare for your Next Exhibition

Planning for an exhibition takes a lot of time and effort, but the pay out after the event can be huge. In fact exhibitions have the highest return on investment compared to other marketing methods.


Here are four effective things you need to know about to help you prepare for your next exhibition:

1. Check your displays

As soon as you’ve booked your stand space, start to think about what sort of displays you’ll need. If you’ve never exhibited before then you’ll need everything! If you already have some displays lying around, then you need to think about whether they are still usable, whether the information is still up to date and whether they are still relevant.…

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