Promoting Your Business Through Word of Mouth Marketing

word of mouth marketing for your small businessAn effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.

The one thing that past and present marketing strategies have in common is the tools which business owners use in order to grab the attention of consumers and ensure that their brands are the first thing that comes to mind for their target market.…

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Expectations For Your Outsourcer to Reduce Your Risk

5 Expectations For Your Outsourcer

Did you sign up for outsourcing figuring you could forget about IT?

Ignore the management of IT at your own risk. One company outsourced its IT, negotiating excellent rates. Sadly, the outsourcer failed to purchase software, installing the same copy again and again. Horrendous customer service created productivity issues. The company paid a penalty to exit the contract and had to purchase the unlicensed software, taking a serious hit to profitability.

In another case, the organization picked an outsourcer based on a board member’s recommendation. Now the outsourcer is struggling with tasks many would consider standard, including simple tasks like monitoring backups.…

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Creating Happy Customers: 3 High Impact, Low-Cost Techniques That will Make ‘Em Smile

In a world where consumers have an almost unlimited number of places to shop, small businesses must work even harder to stand out from their competition. One way to differentiate your small business from other small businesses (and big brand retailers) is to humanize customer service by ensuring that your website is as customer-friendly as possible.

creating happy customers

Don’t have a lot of time or money, or you simply aren’t sure how to get started?   Here are three low-cost, high impact tips you can use to help improve your site’s customer service capabilities while generating more conversions at the same time.

Create an FAQ Page

An empowered customer is a happy customer-and nothing empowers your customers more than ensuring that they have all they need to make the smart decision to do business with your business!  …

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Does Your Business Need An Emergency Contingency Plan?

having an emergency contingency plan for your businessDisasters can strike anywhere at any time. Whether it is man-made or natural, disasters can be crippling especially to small businesses. When you think about it, what small businesses should be investing in is a feasible emergency contingency plan. But the reality is, 62% of surveyed small businesses do not have an emergency plan in place.

An emergency contingency plan is a plan that is designed for preparation in case things go wrong. It is in effect, a preparation for anything that could happen. Having a contingency plan does not mean that you are dwelling on the negative, it means that you are giving extra protection for you business.…

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Cloud Computing: Keep Your Feet on the Ground or Reach for the Sky?

Apple has recently announced the launch of its own bet for the cloud computing platform, iCloud. It seems that cloud computing is being looked into not only by business owners but consumers as well. Today, it doesn’t matter whether you have a 4GB USB flash drive or an external hard drive. Those gadgets may become obsolete like the floppy disks we used back in the day.

As a consumer, I might not be completely sold on being in the cloud although there are many benefits such as photo storage, video storage, etc.   None of us want to lose those precious memories, right?  …

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Where Is The ROI In Social Media?

social media ROI

If you run a small business chances are cash is in short supply. Money simply doesn’t flow freely around a small business like it does with a large corporate firm. This means that most investment decisions should yield a high ROI, or you could run the risk of putting your company in danger. It often only takes a few bad investments to put a business in choppy waters, so understanding where the ROI is in social media can prove valuable.

Social Media ROI

The hottest topic these days is social media. Social media is known for it’s unusually high ROI (if you are able to measure it).…

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Social Networking Risks and Challenges for Small Business Owners

social networking risks and challengesEveryone knows the benefits of being active members in social networking sites. The huge opportunities brought forth by social media blasts for promotion is almost too good to be true for small business owners. The temptation of free publicity it seems is too much to not give in.

While there are various articles on how good social networking is, there are regrettably, some negative sides to it as well. I am in no way attempting to dissuade anyone from being active in social networking sites. However, it is imperative that every business owner who goes all out in tweeting, posting and sharing know the risks before jumping into the fray.…

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How To Combat And Learn From Negative Feedback

learning from negative feedback

Negative reviews and feedback for a small business can have a greater impact today than ever before due to the increased use and accessibility of the Internet. Unfortunately, one negative review can turn consumers away, but with the right proactive approach, negative reviews don’t need to have a huge impact on your business and can even be viewed in a positive light by incorporating the following into your reputation management campaign.

  • Confirm the legitimacy of the claim. Unfortunately, some do attempt to make other businesses look bad for personal gain, so first confirm the legitimacy of any negative feedback you receive.
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8 Things You Need To Know About Social Networking

social networking tips

Social networking has taken the business world by storm. From Facebook sharing to tweeting to actually attending seminars and meet-ups, the goal has always been to be more visible. Social networking is more than just having a consistent online presence. Offline interaction is as important as online engagement.

Social networking should not in any way be misconstrued as a replacement for face-to-face interaction. It is a marriage of your business’ on and offline persona. Belonging in communities which foster growth for your business is not only a way to let people know that your business is “out there”, it would also serve as your support group, your security blanket for a very unpredictable and often harsh realities of the business industry.…

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Implement Workplace Diversity In 5 Easy Steps

ethnic diversity in the workplaceThere are more and varied types of individuals in the workplace today than ever before. Along with various social and cultural challenges this diversity brings, the psychology of understanding people from various backgrounds and experiences can spell the difference between an advancing company and one stuck doing things the way they have always been done.

Instituting an effective workplace diversity plan need not be an overwhelming challenge if its directives are taken seriously by all involved. Those in charge of such implementation need only impress the earnestness of the overall organization, its management and leadership in contributing to the successful integration of all types of individuals into its workforce.…

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