People will tell you pretty much anything you want to know—if you ask. Creating ecommerce customer surveys is a great way to learn what you’re doing well and what you could be doing better. While there is definitely a science to producing surveys, it’s far from rocket science—as the following advice will illustrate.
Know What You Want to Know
The first step to creating an effective customer survey is knowing what you want to know. A rambling survey with no real purpose is a waste of your customer’s time—and yours. It’s extremely important to have a firm handle on what you’re trying to learn so you can craft questions to glean the information you need.…Continue reading