Running a service business can be a challenge. Word of mouth is what most service providers rely on to bring in new customers, but with the right strategy, you can attract new business without having to rely on previous customers.
1. Focus on Branding
Branding is essential for every business, but service providers often ignore this important step. Your business already has a name, but do you have a logo? If so, is that logo consistent and used across all marketing materials?
If not, this should be your first step.
Everything from employee uniforms to company vehicles, your website and even the stationary in your office should be a reflection of your brand.…Continue reading