Opening up a new startup company comes with many decisions. Where are you going to work? Who is going to be working with you? How are you going to sell your product or service? It is this last question that is the focus of this article.

When it comes to selling your product or service, you typically have two primary options — you can sell it directly to a customer, or you can sell it in bulk to another company and let them sell it to their customers. It is a major decision for your new company to make, and as such it is not one that should be taken lightly.…