Uniforms and Brand Recognition: How to Keep Your Business Memorable

When your team presents a professional image, customers will view your business differently. By wearing a uniform that reflects your work quality, you can gain your clients’ confidence over time and enhance your overall business image in the process. Over time, this will ensure that your business is taken seriously, both by your clients and by your competitors. This, in turn, will help you to establish your business in the local market.

Staff wearing uniform

The brand awareness that business uniforms provide is extremely valuable to all types of businesses, but franchises and multi-location businesses, in particular, can benefit a lot from having their staff in well-thought-out and well-presented uniform polo shirts or other styles of uniform.…

Continue reading

Building Brand Recognition: The Nuts and Bolts of Local Business Marketing

Branding is something we normally associate with large international businesses like Starbucks, McDonald’s and Coca-Cola. But, on a local level, small businesses can benefit from introducing branding to their marketing efforts too, as it will help to boost their page rank and profile.

Online marketing for local business

The mistake that’s most commonly made by local businesses is trying to compete with national brands on their level. Trying to keep up with these brands when it comes to prices or selections will put a local business at an immediate disadvantage. Instead, as a local business, you should be playing to your strengths, which are trustworthiness, personalized services and the quality of your product / services.…

Continue reading